Shawn Stolfus

Global Product Owner - UGG, HOKA, Teva, Sanuk

Professional Overview
Shawn Stolfus is an accomplished global product leader with extensive expertise in driving innovation and growth across diverse lifestyle and footwear brands. As the Global Product Owner for UGG, HOKA, Teva, and Sanuk at Deckers Brands, he leverages his deep understanding of consumer trends and market dynamics to conceptualize and deliver exceptional products that resonate with customers worldwide.

Experience Summary

Current Role
In his current role as Global Product Owner, Shawn is responsible for leading the strategic product development and lifecycle management for some of the world's most iconic and beloved lifestyle brands. He collaborates closely with cross-functional teams to identify emerging market opportunities, translate consumer insights into compelling product offerings, and drive the execution of successful go-to-market strategies. His ability to balance innovation with commercial viability has been instrumental in strengthening the global presence and profitability of the brands under his purview.

Career Progression
Prior to his current role, Shawn held several leadership positions within Deckers Brands, including Head of Ecommerce (EMEA) and Online Producer. He also brings valuable experience from his time as Ecommerce Manager at Incipio Group and Director of Marketing and Ecommerce at 7Diamonds. In these roles, Shawn demonstrated his expertise in digital transformation, omnichannel strategy, and data-driven decision-making, which have proven invaluable in his current global product leadership responsibilities.

Academic Background
Shawn holds a strong academic foundation, having completed his education with a focus on relevant fields. His qualifications and achievements in these areas contribute to his comprehensive understanding of the industry and his ability to drive impactful product strategies.

Areas of Expertise

• Global product management and lifecycle strategy

• Omnichannel retail and ecommerce optimization

• Consumer insights and data-driven decision-making

• Cross-functional collaboration and team leadership

• Innovative product design and development

• Brand positioning and go-to-market execution

Professional Impact
Throughout his career, Shawn has demonstrated a proven track record of driving sustainable growth and operational excellence for the brands he has overseen. His ability to identify and capitalize on emerging market trends, coupled with his commitment to delivering exceptional customer experiences, has earned him a reputation as a respected industry leader.

Conclusion
Shawn Stolfus is a versatile and visionary global product leader who has consistently delivered impressive results for some of the world's most recognizable lifestyle and footwear brands. With his deep industry expertise, data-driven approach, and collaborative leadership style, Shawn is well-positioned to continue driving innovation and growth for Deckers Brands' portfolio of iconic products.