Shawn Thistlethwaite

Senior Vice President, Marketing

New York, New York, United States

Professional Overview
Shawn Thistlethwaite is a seasoned marketing executive with over 20 years of experience driving growth and innovation across the retail and consumer goods industries. As the Senior Vice President of Marketing at Burrow, he is responsible for spearheading the company's integrated marketing strategy, brand positioning, and go-to-market initiatives to accelerate business expansion and cement Burrow's position as a leading lifestyle brand.

Experience Summary

Current Role
As the Senior Vice President of Marketing at Burrow, Shawn oversees all aspects of the company's marketing function, including brand management, digital marketing, content creation, and performance-driven campaigns. He has been instrumental in revitalizing the brand's visual identity, launching a highly successful ecommerce strategy, and developing data-driven marketing programs that have delivered a 35% increase in online sales and a 42% boost in customer acquisition over the past two years.

Career Progression
Shawn's extensive career in marketing has seen him hold leadership roles at prominent retail and consumer brands. Prior to joining Burrow, he served as the Vice President of Marketing at Bare Necessities and Faherty Brand, where he played a pivotal role in driving brand awareness, expanding digital channels, and implementing innovative marketing initiatives. Earlier in his career, Shawn held marketing positions at Kiehl's Since 1851, Victoria's Secret, and The Children's Place, contributing to their growth and success.

Academic Background
Shawn holds a Bachelor of Arts degree in Marketing from the University of Michigan, where he graduated with honors. He is a proud recipient of the MAIP Fellowship from the 4A's, a prestigious program that recognizes exceptional talent in the advertising industry.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital marketing and ecommerce optimization

• Consumer insights and data-driven decision making

• Retail marketing and merchandising

• Cross-functional leadership and team management

Professional Impact
Throughout his career, Shawn has demonstrated a proven track record of driving transformative change and delivering measurable results. His ability to blend creative vision with analytical rigor has earned him industry recognition, including the Retail Innovator of the Year Award from the National Retail Federation.

Conclusion
With his extensive experience, strategic acumen, and customer-centric approach, Shawn Thistlethwaite is poised to continue making a significant impact on the marketing landscape. As the Senior Vice President of Marketing at Burrow, he is well-equipped to lead the company's ambitious growth plans and cement its position as a leading lifestyle brand.