Shawna Berthold

Chief Marketing Officer

Professional Overview

Shawna Berthold is a seasoned marketing executive with over 20 years of experience in the technology and professional services industries. As the Chief Marketing Officer at Talentegy, she is responsible for leading the company's global marketing strategy, brand development, and demand generation initiatives. Berthold is a strategic and visionary leader known for her ability to drive impactful marketing campaigns and position organizations for long-term growth.

Experience Summary

Current Role

As the Chief Marketing Officer at Talentegy, Berthold is responsible for overseeing all aspects of the company's marketing function, including digital marketing, content creation, events, and public relations. Under her leadership, Talentegy has experienced a 35% increase in website traffic and a 25% growth in qualified leads, contributing to the company's overall business success. Berthold is also a key member of the executive team, providing strategic counsel on product development, customer retention, and go-to-market strategies.

Career Progression

Prior to joining Talentegy, Berthold held various marketing leadership roles at prominent technology companies. As the VP of Marketing at Technomedia, she led the development and execution of a comprehensive rebranding initiative that resulted in a 20% increase in brand awareness and a 15% growth in customer acquisition. Earlier in her career, Berthold served as the VP, Marketing at Hodes iQ / SmartPost / Bernard Hodes Group, where she was instrumental in driving the integration of the company's marketing operations across multiple locations and business units.

Berthold has also been actively involved in the Seattle marketing community, serving on the Board of Directors and as the Marketing and Branding Chair for the Seattle SMA (formerly Seattle EMA) from 2004 to 2016.

Academic Background

Berthold holds a Bachelor of Arts degree in Marketing from the University of Washington, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise

Strategic marketing planning and execution

Brand development and positioning

Demand generation and lead nurturing

Digital marketing and social media management

Marketing technology implementation and optimization

Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Talentegy, Berthold has spearheaded the development of the company's award-winning marketing campaigns, which have been recognized by industry publications and organizations. She has also been instrumental in the launch of Talentegy's new product offerings, contributing to the company's growth and solidifying its position as a leader in the talent management software market.

Conclusion

Shawna Berthold is a seasoned marketing executive with a proven track record of driving business growth and delivering exceptional results. Her strategic vision, innovative thinking, and strong leadership skills have made her a valuable asset to the organizations she has served. As the Chief Marketing Officer at Talentegy, Berthold is poised to continue her success and contribute to the company's ongoing expansion and market leadership.