Shawna Krasts, Chief Executive Officer

Professional Overview

Shawna Krasts is a seasoned executive with over 25 years of experience in the technology and marketing industries. As the Chief Executive Officer of Doubletake, she leverages her deep expertise in product, marketing, and strategic consulting to drive the company's growth and innovation.

Experience Summary

Current Role

As the Chief Executive Officer of Doubletake since 2017, Shawna is responsible for setting the strategic vision, leading the executive team, and overseeing all aspects of the company's operations. Under her leadership, Doubletake has achieved significant milestones, including expanding its customer base, launching new products, and solidifying its position as a market leader.

Career Progression

Prior to her role at Doubletake, Shawna held various leadership positions in the technology and marketing sectors. She served as a Product, Marketing and Strategy Consultant at Firewood Marketing, where she helped clients develop and execute effective go-to-market strategies. Shawna also worked as a Product and Marketing Consultant at Visa, where she played a key role in shaping the company's product offerings and marketing initiatives.

Shawna's earlier career experiences include roles as a Group Marketing Manager and Senior Product Marketing Manager at Intuit, as well as positions in product management and marketing at Ofoto, Echo Networks, and Viacom. Her diverse background and proven track record of success have enabled her to develop a well-rounded understanding of the industry and the ability to drive transformative change.

Academic Background

Shawna holds a Master of Business Administration in Marketing from the prestigious Kellogg School of Management at Northwestern University. She also earned a Bachelor of Science in Economics and Statistics from California Polytechnic State University - San Luis Obispo.

Areas of Expertise

Shawna's areas of expertise include product management, marketing strategy, customer retention, and entrepreneurship. She is known for her ability to identify market opportunities, develop innovative solutions, and lead cross-functional teams to deliver exceptional results. Her deep industry knowledge and analytical skills enable her to make data-driven decisions that drive sustainable growth.

Professional Impact

Throughout her career, Shawna has played a pivotal role in launching and scaling successful products and services. As the Co-Founder and CEO of Doubletake, she has been instrumental in the company's rapid growth and has helped it become a trusted partner for its clients. Shawna's leadership and strategic vision have been recognized by industry peers, and she is a sought-after speaker and thought leader in the technology and marketing communities.

Conclusion

Shawna Krasts is a highly accomplished executive with a proven track record of driving innovation and delivering exceptional results. Her deep industry expertise, strategic vision, and strong leadership skills make her a valuable asset to Doubletake and the broader technology and marketing ecosystem.