Professional Role and Experience
Shea Stringert currently serves as the Senior Vice President (SVP) of Sales at Kard, a financial technology company specializing in card-linked offers and first-party transaction data-driven marketing. His tenure in this role began in or before September 2023 and continues to the present. At Kard, Shea leads both a quota-carrying account management sales team as well as a significant operational advertising operations group, reflecting a dual focus on revenue generation and sales enablement.
Stringert brings 18 years of sales experience, with over a decade dedicated to senior leadership positions, underscoring a deep expertise in scaling sales organizations and driving revenue growth in competitive technology markets. His leadership at Kard has been associated with triple-digit growth in revenue, alongside consistently exceeding sales targets. This performance aligns with his proven ability to build high-performing teams and operational structures that support sustainable expansion.
Strategic Focus and Market Insights
Shea Stringert is publicly vocal about the challenges and nuances of modern sales leadership, especially within the tech and fintech sectors. He articulates that a VP of Sales must navigate complex growth pressures, including aggressive revenue targets often set within nascent or evolving market categories such as artificial intelligence and fintech. His public commentary reveals a strategic emphasis on:
- Leveraging first-party transaction data to increase marketing efficiency, reduce wasted ad spend, and optimize targeting through real purchase behavior rather than traditional demographic or third-party cookie data.
- Deploying card-linked offers (CLOs) as a performance marketing tool that delivers measurable engagement and incremental customer acquisition, critical in a landscape where digital ads face skepticism and consumers have heightened expectations for personalization and relevance.
- Advocating behavior-driven rewards and loyalty programs as mechanisms to encourage repeat purchases and long-term customer relationships.
- Addressing the challenges seated in cookieless advertising environments, signaling a deep awareness of industry shifts affecting marketing attribution and data privacy regulations set for 2024-2025 and beyond.
By framing these insights within Kard’s core offerings, Shea positions himself and his team as essential partners to marketers seeking to thrive amid increasing digital advertising complexity.
Leadership Style and Team Impact
Testimonials from colleagues and direct reports emphasize Shea Stringert’s effective leadership and team-building skills. He is recognized for his ability to maximize team potential by:
- Enhancing resource utilization and delegation processes.
- Doubling team sizes while achieving a 71% increase in monthly revenue.
- Expanding client relationships with measurable impact on business outcomes.
He is described as having an "unmatched work ethic" with genuine care for his team’s professional development and success, sustaining a culture that balances data-driven decision making with motivational leadership.
Location and Network
Shea is based in University Place, Washington, United States, and maintains a robust professional network with over 5,300 followers and 500+ connections on LinkedIn. This extensive network spans key markets in fintech and technology sales, which supports both influence and potential business development within this sector.
Company Overview: Kard
Kard operates at the intersection of fintech and adtech, utilizing over $3 billion in transaction data to enable brands to target high-intent shoppers through card-linked offers and rewards-based advertising. Kard’s solutions have demonstrated the ability to:
- Increase acquisition of up to 81% new customers via CLO programs.
- Provide marketers a channel to activate offers in environments where first-party data drives performance.
- Support brands in navigating the decline of third-party cookies by emphasizing privacy-compliant, behaviorally relevant marketing.
The company is headquartered in the Austin, Texas metropolitan area, with Shea’s leadership role expanding its sales reach and operational capacity.
In summary, Shea Stringert is a seasoned sales executive with extensive expertise in fintech-driven marketing solutions, leading Kard’s sales and operational teams to significant growth by harnessing advanced transaction data insights. His informed perspective on evolving digital advertising trends and his track record in scaling sales organizations provide key insights into how Kard positions itself as a transformative partner in the card-linked offer ecosystem.
