Sheena Sapsford

Marketing and Communications Manager

Professional Overview
Sheena Sapsford is an experienced marketing and communications professional with a strong track record of driving successful campaigns and initiatives across the Middle East region. With over 13 years of industry experience, she has developed expertise in areas such as digital marketing, event management, and brand strategy.

Experience Summary

Current Role
As the Marketing and Communications Manager at Ventures Middle East (VME), Sheena is responsible for developing and executing comprehensive marketing strategies to promote the company's diverse portfolio of products and services. She oversees the creation and distribution of engaging content across multiple platforms, driving increased brand awareness and customer engagement. Sheena's leadership has been instrumental in VME's success, as she continuously works to optimize marketing efforts and deliver measurable results.

Career Progression
Sheena's career has been marked by progressive growth and increasing responsibilities. Prior to her current role, she served as the Regional Marketing Manager for Ventures ONSITE and Ventures Connect, where she played a pivotal role in expanding the companies' footprint in the region. Sheena's previous experience also includes positions at CPI Trade Media, Alsayegh Media, ITP Media Group, and D.tales, where she honed her skills in event management, marketing, and client relations.

Academic Background
Sheena holds a Bachelor's degree in Business Administration from the University of Dubai, where she graduated with distinction.

Areas of Expertise

• Digital marketing strategy and implementation

• Content creation and content marketing

• Event planning and execution

• Brand management and positioning

• Integrated marketing communications

• Analytical and data-driven decision-making

Professional Impact
During her tenure at VME, Sheena has spearheaded several highly successful marketing campaigns that have resulted in increased brand visibility, lead generation, and customer engagement. She has also played a key role in organizing industry-leading events that have positioned VME as a thought leader in the region.

Conclusion
Sheena Sapsford's extensive experience and proven track record in marketing and communications make her a valuable asset to any organization. With her strategic mindset, data-driven approach, and strong leadership skills, she is well-positioned to continue driving impactful results and contributing to the success of Ventures Middle East and its clients.