Sheena Serafin
Vice President, New Product Development (bareMinerals/Laura Mercier/Buxom)
New York, New York, United States
Professional Overview
Sheena Serafin is an accomplished cosmetics industry executive with over 14 years of experience in new product development, project management, and process engineering. As the Vice President of New Product Development at Orveon Global, she oversees the development and launch of innovative products across the company's portfolio of prestigious beauty brands, including bareMinerals, Laura Mercier, and Buxom.
Experience Summary
Current Role
In her current role as Vice President of New Product Development, Sheena is responsible for leading cross-functional teams to conceptualize, develop, and bring to market cutting-edge cosmetic and skincare products. She collaborates closely with brand and marketing teams to ensure new offerings align with brand positioning and consumer preferences. Sheena's strategic leadership and expertise in product development have been instrumental in driving the continued growth and success of Orveon's brands.
Career Progression
Sheena's career in the cosmetics industry has been marked by a steady progression of increasing responsibility and impact. Prior to her current role, she served as the Executive Director of NPD Project Management for bareMinerals and Buxom at Orveon Global and Shiseido, where she oversaw the development and launch of numerous successful product lines. Earlier in her career, Sheena held roles in project management, process engineering, and quality control at L'Oréal, working on iconic brands such as Lancôme and Ralph Lauren.
Academic Background
Sheena holds a Bachelor of Science degree in Chemical Engineering from a prestigious university, where she graduated with distinction.
Areas of Expertise
- New product development and innovation
- Project management and cross-functional team leadership
- Cosmetic formulation and process engineering
- Brand strategy and positioning
- Regulatory compliance and quality control
Professional Impact
Throughout her career, Sheena has played a pivotal role in the development and launch of numerous award-winning and commercially successful cosmetic products. Her technical expertise, strategic vision, and collaborative leadership have made her an invaluable asset to the organizations she has served. Sheena's contributions have consistently driven growth, enhanced brand equity, and elevated the customer experience for the iconic beauty brands under her purview.
Conclusion
With her deep industry knowledge, proven track record of innovation, and unwavering commitment to excellence, Sheena Serafin is poised to continue making a significant impact in the cosmetics industry as the Vice President of New Product Development at Orveon Global.
