Shel Dietz

Vice President of Marketing | San Diego, CA

Professional Overview

Shel Dietz is an accomplished marketing executive with over 20 years of experience driving brand growth and market expansion. As the Vice President of Marketing at NuttZo, she oversees all aspects of the company's marketing strategy, campaign execution, and digital initiatives to elevate the brand's presence and increase market share within the health and wellness industry.

Experience Summary

Current Role

Vice President of Marketing, NuttZo (2011 - Present)

• Responsible for developing and implementing comprehensive marketing plans to support the company's growth objectives

• Leads a team of marketing professionals to execute innovative campaigns across digital, social, and traditional channels

• Spearheaded the rebranding effort that resulted in a 28% increase in website traffic and a 15% lift in sales

• Forged strategic partnerships with influential health and fitness influencers, driving a 40% boost in brand awareness

Career Progression

Brand Marketing and Licensing Manager, Duffs International (2002 - 2004)

• Managed the brand licensing program and led the development of new product lines

• Collaborated with cross-functional teams to create impactful marketing campaigns that drove a 22% increase in sales

Brand Manager, Equity Management Inc. (1998 - 2002)

• Developed and executed go-to-market strategies for the company's portfolio of consumer brands

• Implemented targeted digital marketing initiatives that resulted in a 18% growth in customer acquisition

Sales and Marketing Associate, KFMB Stations (1995 - 1998)

• Provided support for the station's advertising and promotional activities

• Contributed to the development of successful marketing campaigns that generated a 12% increase in advertising revenue

Academic Background

Shel holds a Bachelor of Science in Marketing from the University of California, San Diego, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital and social media marketing

• Influencer marketing and strategic partnership management

• Product marketing and launch management

• Team leadership and cross-functional collaboration

Professional Impact

• Recognized as a thought leader in the health and wellness industry, with regular contributions to industry publications

• Awarded the "Top 40 Under 40" by the San Diego Business Journal for her exceptional leadership and innovative marketing approaches

• Serves on the advisory board of the San Diego Entrepreneurship Center, providing mentorship and guidance to aspiring entrepreneurs

Conclusion

Shel Dietz is a strategic and versatile marketing executive with a proven track record of driving brand growth and market expansion. Her deep understanding of the health and wellness industry, coupled with her innovative approach to marketing, makes her a valuable asset to NuttZo and a respected leader in her field.