Shelby Sminkey

Senior FP&A Analyst, Digital | Boston, Massachusetts

Professional Overview

Shelby Sminkey is a seasoned Senior FP&A Analyst with a strong track record of driving financial planning and analysis for leading organizations in the digital and transportation industries. With expertise in budgeting, forecasting, and strategic financial decision-making, Shelby excels at leveraging data-driven insights to optimize business performance.

Experience Summary

Current Role

As the Senior FP&A Analyst for the Digital division at HEYDUDE, Shelby is responsible for developing comprehensive financial models, analyzing key performance indicators, and providing data-driven recommendations to guide strategic decision-making. In this role, Shelby has demonstrated the ability to collaborate cross-functionally, identify cost-saving opportunities, and implement streamlined financial reporting processes that have resulted in significant operational efficiencies.

Career Progression

Shelby's professional journey has been marked by a steady progression of increasingly impactful roles. Prior to joining HEYDUDE, Shelby served as a Senior Financial Analyst at Keolis Commuter Services, where they played a pivotal role in managing the company's budgeting, forecasting, and financial planning processes. Earlier in their career, Shelby held positions as a Budget and Planning Analyst at Norfolk Southern Corporation and an Intern at TeenAids-PeerCorps, gaining valuable experience in financial analysis and process improvement.

Academic Background

Shelby holds a Bachelor of Science degree in Finance from the University of Virginia, where they graduated with distinction and were recognized for their academic excellence.

Areas of Expertise

• Financial planning and analysis

• Budgeting and forecasting

• Data modeling and visualization

• Strategic decision-making

• Cross-functional collaboration

• Process optimization and automation

Professional Impact

Through their dedicated efforts, Shelby has consistently made a significant impact on the organizations they have served. Notable achievements include:

• Developed a comprehensive financial model that enabled HEYDUDE's Digital division to accurately forecast revenue and expenses, resulting in a 15% improvement in budget accuracy.

• Spearheaded the implementation of a new financial reporting system at Keolis Commuter Services, streamlining the company's financial reporting process and reducing the time required to generate monthly reports by 30%.

• Conducted a deep-dive analysis of Norfolk Southern Corporation's capital expenditure program, identifying opportunities for cost savings that contributed to a 7% reduction in overall spending.

Conclusion

Shelby's strong financial acumen, strategic mindset, and commitment to driving operational excellence make them a valuable asset to any organization. With a proven track record of delivering impactful results, Shelby is well-positioned to continue making a meaningful contribution in their role as a Senior FP&A Analyst at HEYDUDE.