Sheldon Payne

Digital Marketing Consultant & President

Professional Overview
Sheldon Payne is an accomplished digital marketing leader with over 15 years of experience driving strategic growth and innovation for organizations across diverse industries. As the President of Newfound Marketing, he applies his deep expertise in search engine optimization, social media marketing, and data-driven campaign optimization to help clients maximize their online presence and achieve measurable business results.

Experience Summary

Current Role
As President of Newfound Marketing, Sheldon is responsible for overseeing all aspects of the company's digital marketing services, from strategy development to campaign execution and performance analysis. Under his leadership, the firm has become a trusted partner to a growing portfolio of clients, delivering comprehensive solutions that integrate search, social, and content marketing to drive qualified traffic, engagement, and conversions. Sheldon's ability to translate complex data into actionable insights has enabled Newfound Marketing to consistently exceed client KPIs and expand its service offerings.

Career Progression
Prior to founding Newfound Marketing, Sheldon served as the Digital Marketing Director at M5 Marketing Communications, where he led a team of specialists in developing and implementing integrated digital campaigns for nationally recognized brands. He also held the role of International Senior Search Manager at ZenithOptimedia, where he leveraged his expertise in search engine marketing to deliver measurable ROI for global clients. Earlier in his career, Sheldon gained valuable experience in online marketing and project management while working as a Marketing Coordinator at the Federation of Municipalities.

Academic Background
Sheldon holds a Bachelor of Commerce degree from the University of Toronto, with a concentration in Marketing. During his studies, he was recognized for his academic excellence, earning a spot on the Dean's List for outstanding achievement.

Areas of Expertise

• Search Engine Optimization (SEO)

• Social Media Marketing

• Content Marketing

• Email Marketing

• Digital Analytics and Reporting

• Cross-Channel Campaign Integration

• Team Leadership and Mentorship

Professional Impact
Under Sheldon's guidance, Newfound Marketing has established a reputation for delivering exceptional results for clients, consistently driving double-digit increases in website traffic, lead generation, and revenue. He has been instrumental in securing high-profile partnerships with industry leaders, leveraging his extensive network and thought leadership to position the firm as a premier digital marketing consultancy.

Conclusion
With his comprehensive understanding of the digital landscape, Sheldon Payne is well-positioned to continue guiding Newfound Marketing's growth and helping clients navigate the evolving world of online marketing. His proven track record of innovation, leadership, and quantifiable impact makes him a valuable asset to any organization seeking to maximize its digital presence and achieve sustainable, long-term success.