Professional Role and Company Leadership
Shelley Kapitulik-Jaye is the founder and principal public relations consultant of Splash PR, an agency she launched in 2010. She leads the firm from Cos Cob, Connecticut, within the New York City Metropolitan area. Splash PR specializes in public relations and marketing services focused primarily on the media, lifestyle, and hospitality industries, with an emphasis on delivering personalized, custom-designed, and cost-effective campaigns.
Experience and Expertise
Shelley brings over 20 years of combined in-house and agency experience in corporate communications, public relations, marketing, events, and social media management. Her background spans a variety of sectors, including media, lifestyle, hospitality, event production, technology, and wellness. Before founding Splash PR, she gained valuable experience working in television production and entertainment, including freelancing for ABC Sports and holding a position at WLVI-TV (Tribune’s WB affiliate), where she participated in programming, public relations, and live television production support.
Client Portfolio and Notable Engagements
Under her leadership, Splash PR has managed campaigns and media relations for a diverse roster of clients and events, such as:
- Times Square New Year’s Eve events (2023, 2026 coverage involvement confirmed)
- Greenwich Wine + Food Festival
- Media brands such as BuzzFeed’s “AM to DM”
- Hospitality venues including The J House Greenwich, Shell & Bones Oyster Bar (New Haven, CT), Geronimo Tequila Bar and Southwest Grill (Fairfield and New Haven, CT), Camacho Garage (New Haven, CT), and bar Yoshi (Nantucket, MA)
- Fitness and wellness clients like Crunch Fitness and Pilates/Yoga events
- Technology and lifestyle startups such as BuyVia and Broadbeam Media
Additionally, Shelley acts as the primary media contact for Splash PR clients, with confirmed direct involvement in coordinating satellite and fiber feeds for live event coverage, specifically for high-profile broadcast events like the Times Square New Year’s Eve celebrations.
Education
Shelley holds a Bachelor of Arts degree in TV/Video from Emerson College, Boston, MA, which supports her deep understanding of broadcast media and content production.
Community Involvement and Volunteer Work
Shelley actively engages in community service and philanthropy, aligning her professional expertise with nonprofit and cultural sectors:
- Serves on the planning committee for the American Cancer Society’s “Women Leading the Way to Wellness” annual event in Fairfield County, CT, which has raised over $1 million.
- Involved with the Shubert Theatre in New Haven, CT, helping to transition its signature fundraiser “Next Stop: New Haven” from in-person to virtual events during the COVID-19 pandemic (2020–2021), supporting the theater, local restaurants, and charities.
- Has provided PR assistance for Reach Out and Read Connecticut, a national program focused on pediatric literacy and wellness.
- Regularly participates in arts-related community organizations and events, fostering cultural engagement and media outreach.
Professional Network and Communication
Shelley maintains an active professional network with over 500 LinkedIn connections and approximately 550 followers, indicating a strong presence in her industry circles. Her direct contact details, frequently cited in client and media communications, include:
- Email: shelley@splashpr.us
- Phone: 203-898-1501
Additional Professional Skills and Certifications
In addition to her PR expertise, Shelley is a certified Pilates Advanced Mat Instructor and holds certifications in Restorative and Yin Yoga, enhancing her personal brand within wellness-oriented client sectors.
Shelley Kapitulik-Jaye’s extensive experience in managing media and public relations for high-profile events and diverse lifestyle brands, combined with her active community engagement and deep local market knowledge in the Connecticut/NY Metropolitan area, position her and Splash PR as valuable strategic partners for clients seeking targeted, results-driven communications and event publicity.
