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Shelley Butler

Chief Executive Officer


Professional Overview


Shelley Butler serves as the Chief Executive Officer (CEO) at Dovico, a position she has held since March 2020. She has been with Dovico for over two decades, demonstrating a deep-seated commitment and unparalleled understanding of the company and its culture.

Career Journey at Dovico


Shelley's impressive career trajectory at Dovico is marked by various internal transitions which highlight her versatility and leadership capabilities. Initially starting in office administration, she has since moved through different roles, including sales, business development, and marketing, culminating in her current role as CEO.

Significant Career Milestones:
  • Over 20 years of service at Dovico.

  • Promotion from office administration to CEO.

  • Previous role as VP of Sales and Marketing.


Leadership Philosophy and Contributions


Shelley is a strong advocate for fostering passion and love for the job over formal credentials. She emphasizes the importance of internal mobility and cross-functional training, as evidenced by her LinkedIn activities and public statements:

  • Promotes internal mobility within Dovico, encouraging employees to transition between departments to find roles that best match their passions and skill sets.

  • Under her leadership, Dovico prioritizes employee engagement and personal growth, aspects fundamental to the company's culture and operational success.


Public Persona and Engagement


Shelley frequently shares insights and engages with her professional network on LinkedIn:

1. Leadership and Culture:
  • Shelley uses hashtags like #lovewins and #showuptolead to underline her leadership philosophy centered around compassion and authenticity.

  • She regularly speaks about the importance of recognizing the team's potential and fostering a supportive work environment.

  • Shelley is vocal about her belief in leading with empathy and support.


2. Company Growth and Hiring:
  • Shelley actively promotes Dovico’s hiring endeavors, showcasing the company's efforts to expand and bring in new talent.

  • She leverages social media platforms to advocate for Dovico’s community-building activities, such as social gatherings and mental wellness initiatives.


Dovico: Company Snapshot


Dovico Software, established in 1993, specializes in time tracking and project costing software. The company is located in Moncton, New Brunswick, Canada. With a clear focus on improving workplace efficiency and employee satisfaction, Dovico has cultivated a reputation for a people-centric approach to business processes.

Notable Points:
  • Strong Emphasis on Employee Well-being:

  • Initiatives like employee retreats and mindfulness practices are regularly promoted.

  • Dovico's culture is built around the principles of trust, flexibility, and respect.


  • Team Composition:

  • Dovico comprises a diverse team of professionals, including cofounders, IT specialists, and various departmental heads, reflecting a robust and dynamic organizational structure.


  • Product Offerings:

  • Dovico’s flagship product, the Dovico Timesheet, is designed to simplify project time tracking and enhance resource allocation.

  • Available for free trials and demos, indicating confidence in product effectiveness and user satisfaction.


Key Takeaways


Shelley Butler’s long tenure at Dovico, ascending from entry-level positions to the C-suite, coupled with her transparent and empathetic leadership style, positions her as a formidable and influential figure within her company. Her advocate for creating a supportive and dynamic work environment has not only contributed significantly to her team’s morale but also to Dovico’s sustained growth and market presence.

For any prospective collaboration, understanding Shelley's values and approach to leadership provides a critical insight into engaging effectively with her and aligning proposals to match Dovico’s cultural and operational framework.