Shelley Kanther

Marketing and Digital Strategy Consultant

Professional Overview
Shelley Kanther is a seasoned Marketing and Digital Strategy Consultant with over 15 years of experience driving successful campaigns and digital transformations across a variety of industries. As a trusted advisor, she leverages her expertise in data-driven marketing, content strategy, and digital channel optimization to help clients achieve their business objectives.

Experience Summary

Current Role
As a Marketing and Digital Strategy Consultant at Neaeg since 2016, Shelley partners with organizations to develop and implement comprehensive digital marketing strategies that elevate brand awareness, generate qualified leads, and drive revenue growth. She is adept at analyzing consumer data, identifying target audience insights, and creating impactful multichannel campaigns that deliver measurable results.

Career Progression
Prior to her current role, Shelley held marketing leadership positions at several prominent organizations. As the Marketing Development Manager at Electrolux from 2012 to 2016, she spearheaded the company's digital marketing initiatives, resulting in a 25% increase in online conversion rates. Earlier in her career, Shelley served as the Director of Marketing Communications at KYW Newsradio 1060 and CN8-The Comcast Network, where she played a crucial role in enhancing brand visibility and expanding audience engagement.

Academic Background
Shelley holds a Bachelor of Arts in Journalism and Communications from Penn State University, where she graduated with honors. Her strong academic foundation has provided a solid footing for her dynamic career in marketing and strategic communications.

Areas of Expertise

• Digital marketing strategy and implementation

• Content creation and optimization

• Social media management and influencer marketing

• Search engine optimization (SEO) and paid advertising

• Marketing analytics and performance reporting

• Cross-functional collaboration and client relationship management

Professional Impact
Throughout her career, Shelley has demonstrated a proven track record of driving impactful digital marketing initiatives. At Neaeg, she has spearheaded the development and launch of several award-winning campaigns, resulting in a 35% increase in website traffic and a 20% uplift in lead generation for her clients. Shelley's industry expertise and commitment to delivering exceptional results have earned her a reputation as a trusted strategic partner.

Conclusion
Shelley Kanther is a versatile and results-oriented Marketing and Digital Strategy Consultant with a diverse background in leading successful marketing campaigns and digital transformations. Her passion for data-driven marketing, coupled with her ability to align digital initiatives with business goals, makes her a valuable asset to organizations seeking to enhance their online presence and drive sustainable growth.