Shelley Peters

Vice President, Licensing - Champion North America, Authentic Brands Group

Professional Overview
Shelley Peters is an accomplished licensing and brand management executive with over 25 years of experience in the apparel and consumer goods industries. As the Vice President of Licensing for Champion North America at Authentic Brands Group, she is responsible for driving the strategic growth and expansion of the iconic Champion brand across North America.

Experience Summary

Current Role
In her current role, Shelley is tasked with leading the licensing strategy and execution for the Champion brand, one of the most recognizable athletic wear labels in the world. She oversees all aspects of the licensing program, including identifying new partnership opportunities, negotiating contract terms, and ensuring brand integrity across licensed products. Under her leadership, the Champion brand has seen significant expansion into new product categories and distribution channels, contributing to its ongoing global success.

Career Progression
Prior to joining Authentic Brands Group, Shelley held several senior licensing and brand management roles at leading apparel companies, including Hanesbrands Inc., Kontoor Brands, and VF Corporation. She has a proven track record of driving growth, innovation, and operational excellence within the licensing and brand management functions. Shelley's diverse industry experience and strategic vision have been instrumental in shaping the long-term success of the brands she has represented.

Academic Background
Shelley holds a Bachelor of Science degree in Textile and Apparel Management from the University of North Carolina at Greensboro, where she graduated with honors.

Areas of Expertise

• Licensing strategy and program development

• Brand management and portfolio expansion

• Merchandising and product development

• Retail and distribution channel optimization

• Vendor and partner relationship management

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Shelley has played a pivotal role in driving the growth and global expansion of leading consumer brands. Her strategic approach and innovative mindset have enabled her to consistently deliver outstanding results, including significant revenue growth, enhanced brand visibility, and the successful launch of new product lines and licensing partnerships.

Conclusion
Shelley Peters is a seasoned licensing and brand management executive with a proven track record of success. In her current role at Authentic Brands Group, she is leveraging her extensive industry expertise and strategic vision to propel the Champion brand to new heights, positioning it for continued success in the global marketplace.