Shelley Price
Vice President Product Marketing
Professional Overview
Shelley Price is a seasoned marketing executive with over 25 years of experience in the consumer adhesives and tapes industry. As the Vice President of Product Marketing at Shurtape Technologies, LLC, she is responsible for leading the company's strategic product development and marketing initiatives, driving innovation and market growth.
Experience Summary
Current Role
As the Vice President of Product Marketing at Shurtape Technologies, LLC, Shelley has been instrumental in shaping the company's product portfolio and go-to-market strategies since 1997. In this role, she oversees the development and launch of new products, manages the marketing team, and ensures alignment between product features and customer needs. Under her leadership, Shurtape has consistently introduced innovative solutions that have strengthened the company's market position and enhanced customer satisfaction.
Career Progression
Prior to her current role, Shelley held various sales and marketing positions at Henkel Consumer Adhesives/Manco Inc. and Avery Dennison Corporation. As the Director of Sales, Mass/Food/Drug at Henkel, she successfully grew the company's market share in key retail channels. She also served as a National Account Manager, where she demonstrated her ability to build strong customer relationships and drive sales growth. Earlier in her career, Shelley worked as a Market Development Manager, Digital Films at Avery Dennison Corporation, where she leveraged her expertise in product marketing to support the company's expansion into the digital films market.
Academic Background
Shelley holds a Bachelor's degree in Marketing from the University of Cincinnati, where she graduated with honors.
Areas of Expertise
- Product marketing and innovation
- Strategic brand management
- Channel and customer relationship management
- New product development and launch
- Sales and marketing alignment
- Data-driven decision making
Professional Impact
Under Shelley's leadership, Shurtape has consistently introduced industry-leading products that have addressed evolving customer needs and strengthened the company's market position. Her ability to identify emerging trends, collaborate cross-functionally, and deliver measurable results has earned her a reputation as a respected marketing strategist within the consumer adhesives and tapes industry.
Conclusion
With her extensive experience, proven track record of success, and strategic marketing acumen, Shelley Price is well-positioned to continue driving Shurtape's growth and innovation as the company's Vice President of Product Marketing. Her passion for creating value for customers and her commitment to professional excellence make her a valuable asset to the organization.
