Shennon Ho

Marketing Director, Head of Marketing

Professional Overview
Shennon Ho is an accomplished marketing leader with over 15 years of experience driving strategic brand development and digital transformation across the consumer goods and technology industries. As the Marketing Director and Head of Marketing at HP, Shennon oversees marketing initiatives for the company's products and services in Southeast Asia and emerging markets.

Experience Summary

Current Role
In her current role, Shennon is responsible for developing and executing comprehensive marketing strategies to promote HP's diverse product portfolio and drive business growth in the Southeast Asian and emerging market regions. She leads a team of marketing professionals to deliver impactful campaigns, optimize digital channels, and enhance customer engagement. Under Shennon's leadership, the marketing team has achieved significant milestones in brand awareness, customer acquisition, and revenue generation.

Career Progression
Prior to her current position, Shennon held various senior marketing roles at leading multinational companies, including Fonterra and Johnson & Johnson. As the Global Brand Lead for Anlene at Fonterra, she spearheaded the brand's communications and digital transformation initiatives, resulting in improved market visibility and enhanced customer loyalty. During her tenure at Johnson & Johnson, Shennon excelled in managing diverse product portfolios, such as over-the-counter medicines and Acuvue contact lenses, where she implemented successful marketing strategies and drove measurable business growth.

Academic Background
Shennon holds a Bachelor of Business Administration degree from the National University of Singapore, where she specialized in Marketing and International Business.

Areas of Expertise

• Strategic brand management and development

• Integrated marketing campaign planning and execution

• Digital marketing and e-commerce optimization

• Consumer insights and market trend analysis

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Shennon has demonstrated a track record of driving impactful marketing initiatives that have contributed to the success of the organizations she has served. As the Head of Marketing for HP's Southeast Asia and emerging markets, she has spearheaded the company's digital transformation efforts, leading to increased customer engagement and improved sales performance. Shennon's ability to translate market insights into effective marketing strategies has positioned her as a respected thought leader in the industry.

Conclusion
With her extensive experience, strategic acumen, and proven leadership skills, Shennon Ho is poised to continue making significant contributions to HP's marketing efforts and drive the company's growth in the Southeast Asian and emerging markets. Her deep understanding of consumer behavior, coupled with her expertise in digital marketing and brand development, make her a valuable asset to the organization.