Sheri Peterson
Vice President Marketing
Professional Overview
Sheri Peterson is a seasoned marketing executive with over 25 years of experience driving strategic brand development and growth-focused initiatives across the entertainment, media, and hospitality industries. As the Vice President of Marketing at Pivotal Media, she leverages her deep expertise in data-driven marketing, digital transformation, and omnichannel campaign management to elevate brand awareness and maximize customer engagement for the company's diverse portfolio of clients.
Experience Summary
Current Role
As the Vice President of Marketing at Pivotal Media, Sheri is responsible for overseeing the organization's comprehensive marketing strategy and execution. She leads a team of talented marketing professionals in developing and implementing innovative campaigns that drive measurable results, strengthen brand positioning, and foster long-term customer loyalty. Under her leadership, Pivotal Media has experienced a 22% increase in new client acquisition and a 15% improvement in customer retention over the past three years.
Career Progression
Prior to joining Pivotal Media, Sheri held several senior marketing roles, including Vice President of Media & Strategic Marketing at Net Conversion, where she spearheaded the company's digital transformation and delivered a 32% increase in online revenue, and Vice President of Marketing at the Dr. Phillips Center for the Performing Arts, where she successfully launched a multi-channel promotion campaign that resulted in a 28% growth in ticket sales. Earlier in her career, Sheri served as the Vice President of Advertising/Creative Services/Marketing Communications at Universal Orlando Resort and the Managing Director of Consumer Marketing at The Golf Channel, where she demonstrated her ability to drive brand awareness, enhance customer experiences, and achieve strong financial results.
Academic Background
Sheri holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated cum laude. She is also a certified Digital Marketing Strategist and has completed executive leadership programs at Harvard Business School and the University of Chicago Booth School of Business.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital transformation and e-commerce optimization
- Brand positioning and reputation management
- Customer experience enhancement and loyalty programs
- Data-driven decision making and performance analytics
- Cross-functional team leadership and strategic partnerships
Professional Impact
Throughout her career, Sheri has been recognized as a transformative leader who consistently delivers measurable results. She has been instrumental in driving brand growth, expanding market share, and enhancing customer engagement for some of the industry's most prominent organizations. Sheri's strategic vision, data-driven approach, and collaborative leadership style have earned her a reputation as a respected marketing innovator who consistently drives sustainable growth and innovation.
Conclusion
With her extensive experience, proven track record of success, and unwavering commitment to excellence, Sheri Peterson is a dynamic marketing executive poised to propel Pivotal Media and its clients to new heights of success. Her ability to blend data-driven insights with creative problem-solving makes her a valuable asset in today's rapidly evolving marketing landscape.
