Professional Summary
Professional Overview
Sherilyn King is a seasoned executive with over two decades of experience in the sales, marketing, and customer service domains. As the Senior Vice President of Sales, Marketing, and Customer Service at Yellow Pages / Pages Jaunes in Canada, she leads a team of professionals dedicated to driving business growth and enhancing customer relationships.
Experience Summary
Current Role
In her current role as the Senior Vice President of Sales, Marketing, and Customer Service at Yellow Pages / Pages Jaunes, Sherilyn is responsible for spearheading the company's strategic initiatives across these critical business functions. She oversees a team of sales, marketing, and customer service professionals, ensuring the delivery of exceptional customer experiences and the achievement of revenue and growth targets.
Under Sherilyn's leadership, the company has strengthened its market position, diversified its product and service offerings, and enhanced its digital capabilities to better serve the evolving needs of its customers. Her focus on innovation, customer-centricity, and operational efficiency has been instrumental in driving the organization's success.
Career Progression
Prior to her current role, Sherilyn held several key positions within Yellow Pages / Pages Jaunes, including Corporate Vice President of Sales, Marketing, and Customer Service, Vice President of Sales, and General Manager of Sales for Western and Central Canada. She has consistently demonstrated her ability to drive business transformation, build high-performing teams, and deliver measurable results.
Sherilyn's earlier career experiences include roles as a Sales Director and Sales Manager at Yellow Pages / Pages Jaunes, as well as a Sales Representative at Coastal Communications. Her extensive industry knowledge, coupled with her strong leadership skills, have enabled her to navigate complex business environments and achieve successful outcomes throughout her career.
Academic Background
Sherilyn holds a Bachelor's degree, which has provided her with a strong foundation in business and management principles. Her academic achievements, combined with her practical industry experience, have contributed to her comprehensive understanding of the sales, marketing, and customer service disciplines.
Areas of Expertise
- Strategic sales and marketing leadership
- Customer service excellence and client relationship management
- Digital transformation and innovation
- Team building and talent development
- Operational optimization and process improvement
Professional Impact
Under Sherilyn's leadership, Yellow Pages / Pages Jaunes has experienced significant growth and increased market share, with a particular focus on expanding its digital offerings and enhancing the customer experience. Her ability to identify and capitalize on emerging industry trends has enabled the organization to remain competitive and adaptable in an ever-changing business landscape.
Conclusion
Sherilyn King's extensive experience, strategic vision, and proven track record of success make her a valuable asset to Yellow Pages / Pages Jaunes. Her commitment to driving business growth, fostering customer relationships, and developing high-performing teams positions her as a respected leader in the sales, marketing, and customer service field. Sherilyn's continued focus on innovation and operational excellence will undoubtedly contribute to the ongoing success of the organization.
