Sheryn Anthes

Senior Director, Customer Marketing

Professional Overview
Sheryn Anthes is a seasoned marketing executive with extensive experience in customer marketing, community engagement, and driving impactful marketing initiatives. As the Senior Director of Customer Marketing at Brightcove, she is responsible for leading the company's customer marketing strategy, strengthening customer relationships, and enhancing customer advocacy and retention.

Experience Summary

Current Role
In her current role at Brightcove, Sheryn is responsible for developing and executing the company's customer marketing strategy. She oversees a team of marketing professionals and works closely with cross-functional stakeholders to ensure a seamless customer experience, foster deeper customer engagement, and drive measurable business outcomes.

Career Progression
Prior to joining Brightcove, Sheryn held various leadership positions in customer and community marketing at Blackboard, where she played a pivotal role in enhancing the company's customer engagement and advocacy programs. She has also gained valuable experience in the e-commerce industry, serving as Director of Merchant Marketing and Customer Programs at LivingSocial.

Sheryn's diverse background and progressive career trajectory have enabled her to develop a well-rounded skill set in areas such as customer segmentation, content marketing, event management, and digital marketing. Her ability to align marketing initiatives with business objectives has consistently resulted in improved customer satisfaction, increased retention, and enhanced brand loyalty.

Academic Background
Sheryn holds a Bachelor's degree in Marketing from a leading university, where she graduated with distinction.

Areas of Expertise

• Customer marketing and engagement

• Community building and advocacy programs

• Content strategy and digital marketing

• Campaign management and performance analysis

• Cross-functional collaboration and stakeholder management

Professional Impact
During her tenure at Blackboard, Sheryn spearheaded the implementation of a comprehensive customer advocacy program, which resulted in a 20% increase in customer referrals and a 15% improvement in customer retention. Additionally, she played a key role in the development and launch of a highly successful customer community platform, which received widespread industry recognition and contributed to a significant increase in customer satisfaction.

Conclusion
Sheryn Anthes is a dynamic and results-driven marketing leader with a proven track record of driving customer-centric initiatives and delivering measurable business impact. Her expertise in customer marketing, combined with her strong strategic and analytical skills, make her a valuable asset to Brightcove as the company continues to enhance its customer relationships and strengthen its market position.