Shia Hui

Professional Overview

Shia Hui is a seasoned entrepreneur and growth strategist with a proven track record of driving sustainable business growth. As the Co-founder and CEO of MySustain ESG, she leverages her expertise in data analytics and sustainable business practices to help organizations integrate environmental, social, and governance (ESG) principles into their operations. Shia also serves as the Founder of Alyst Analytics and a Senior Growth Consultant at Katana, where she has consistently delivered impactful results for her clients.

Experience Summary

Current Roles

Co-founder & CEO, MySustain ESG (2023-11-01 to Present)

• Spearheading the development and implementation of innovative ESG solutions for businesses

• Driving the company's vision to empower organizations to achieve sustainable growth and minimize their environmental footprint

• Establishing strategic partnerships and collaborating with industry leaders to drive thought leadership in the ESG domain

Founder, Alyst Analytics (2023-01-01 to Present)

• Providing data-driven insights and analytics-based strategies to help clients optimize their business operations

• Leveraging advanced data modeling and visualization techniques to uncover actionable insights

Senior Growth Consultant, Katana (2023-06-01 to Present)

• Designing and executing comprehensive growth strategies for a diverse portfolio of clients

• Driving measurable increases in key performance metrics, such as revenue, customer acquisition, and market share

Career Progression

Growth Consultant, Katana (2021-12-01 to 2023-06-01)

• Developed and implemented innovative growth strategies that resulted in a 25% increase in client revenue

• Collaborated with cross-functional teams to identify and capitalize on emerging market opportunities

Senior Associate, Digi Telecommunications (2021-06-01 to 2021-11-01)

• Spearheaded the launch of a new digital product line, driving a 15% increase in user engagement

• Analyzed market trends and consumer behavior to inform strategic decision-making

Research Consultant, Nielsen (2018-12-01 to 2020-11-01)

• Conducted in-depth market research and data analysis to help clients make informed business decisions

• Delivered comprehensive reports and recommendations that informed strategic planning and execution

Academic Background

Shia holds a Master's degree in Business Analytics from the University of Malaya, where she graduated with distinction. Her academic focus on data-driven decision-making has been instrumental in shaping her career trajectory and her ability to provide data-centric solutions to her clients.

Areas of Expertise

• Sustainable business practices and ESG integration

• Data analytics and business intelligence

• Growth strategy development and execution

• Cross-functional collaboration and team leadership

• Strategic decision-making and problem-solving

Professional Impact

• Pioneered the development of a proprietary ESG assessment framework used by leading organizations to measure and improve their sustainability performance

• Drove a 20% increase in client revenue through the implementation of data-driven growth strategies

• Spearheaded the creation of an industry-first benchmarking report that has become a reference for companies seeking to enhance their ESG practices

Conclusion

Shia Hui's diverse experience, entrepreneurial mindset, and commitment to sustainable business practices make her a valuable asset in the evolving landscape of ESG and data-driven growth strategies. As she continues to expand her impact through her roles at MySustain ESG, Alyst Analytics, and Katana, Shia is well-positioned to help organizations navigate the complexities of the modern business environment and achieve long-term, sustainable success.