Shibu Shivanandan
Founder and Managing Director
Mumbai, MH, India
Professional Overview
Shibu Shivanandan is an accomplished digital marketing expert with over 15 years of experience driving transformative results for leading brands. As the Founder and Managing Director of PivotRoots, he leverages his deep industry expertise to help organizations navigate the evolving digital landscape and achieve their marketing objectives.
Experience Summary
Current Role
As the Founder and Managing Director of PivotRoots since 2016, Shibu has been instrumental in establishing the agency as a trusted partner for innovative digital solutions. Under his visionary leadership, PivotRoots has consistently delivered measurable impact for clients, with a focus on data-driven strategies and cutting-edge technologies.
Career Progression
Prior to founding PivotRoots, Shibu held progressive leadership roles at Resultrix, where he served as Senior Vice President, Vice President, and Co-Founder, Head of SEM and AVP of Performance Marketing. He was responsible for driving the agency's growth and overseeing the delivery of high-performing digital campaigns. Earlier in his career, Shibu held positions as a Senior Expert in Contextual Advertising and SEM Manager at iProspect Communicate 2 and iProspect.
Academic Background
Shibu holds a Bachelor's degree in Mass Media in Advertising from the University of Mumbai, where he honed his strategic and creative capabilities in the field of marketing.
Areas of Expertise
- Digital Marketing Strategy and Execution
- Search Engine Marketing (SEM) and Optimization (SEO)
- Performance-driven Campaign Management
- Data Analytics and Insights-driven Decision Making
- Cross-functional Team Leadership and Collaboration
Professional Impact
Throughout his career, Shibu has demonstrated a track record of driving exceptional results for his clients. At PivotRoots, he has led the development of innovative digital solutions that have consistently improved client ROI and market share. His industry contributions include thought leadership articles and speaking engagements at leading industry events.
Conclusion
Shibu Shivanandan's extensive experience, strategic vision, and proven ability to deliver measurable results make him a highly sought-after leader in the digital marketing industry. As the Founder and Managing Director of PivotRoots, he continues to shape the future of digital marketing, empowering organizations to navigate the evolving digital landscape and achieve their business objectives.
