Shikha Saxena

Head of Marketing UK&I

Professional Overview
Shikha Saxena is an accomplished marketing leader with extensive experience in driving strategic marketing initiatives and delivering measurable business impact. As the Head of Marketing UK&I at Globant, she is responsible for spearheading the company's marketing efforts across the United Kingdom and Ireland, with a focus on elevating brand visibility, generating qualified leads, and fostering strong client relationships.

Experience Summary

Current Role
Shikha has been serving as the Head of Marketing UK&I at Globant since June 2021. In this role, she is responsible for developing and executing comprehensive marketing strategies to support the company's growth objectives in the region. Shikha's key responsibilities include overseeing content creation, digital marketing, events, and account-based marketing initiatives to drive brand awareness, engagement, and lead generation.

Career Progression
Prior to her current role, Shikha held several senior marketing positions within the technology industry. She served as the Head of Account Based Marketing and Financial Services UK at ThoughtWorks, where she was instrumental in developing and implementing targeted, data-driven marketing campaigns to support the company's business development efforts in the financial services sector. Earlier, Shikha served as the Interim Head of Marketing UK and Demand Marketing Manager UK at ThoughtWorks, where she successfully led cross-functional teams to deliver integrated marketing programs. She also held marketing roles at TraceLink and Datasite, where she gained valuable experience in demand generation, marketing communications, and stakeholder management.

Academic Background
Shikha holds a Bachelor's degree in Business Administration from a reputable university in the United Kingdom.

Areas of Expertise
Shikha's areas of expertise include:

• Strategic marketing planning and execution

• Account-based marketing and lead generation

• Digital marketing and content creation

• Event management and client engagement

• Demand generation and marketing analytics

• Stakeholder management and cross-functional collaboration

Professional Impact
Throughout her career, Shikha has demonstrated a proven track record of driving measurable marketing success. At ThoughtWorks, she spearheaded the development and implementation of an account-based marketing program that resulted in a significant increase in qualified opportunities and pipeline growth within the financial services sector. Her strategic approach and data-driven decision-making have consistently enabled her to deliver impactful marketing initiatives that support the overall business objectives.

Conclusion
Shikha Saxena is a seasoned marketing professional with a wealth of experience in the technology industry. As the Head of Marketing UK&I at Globant, she is poised to leverage her strategic expertise and innovative mindset to elevate the company's brand presence, generate high-quality leads, and foster strong client relationships in the United Kingdom and Ireland.