Shikha Seth

Brand Head (Product Development, Brand management, Retail Sales)
Bengaluru, Karnataka, India

Professional Overview

Shikha Seth is a seasoned retail and brand management professional with over 15 years of experience in the apparel, home textiles, and consumer goods industries. As the Brand Head at Reliance Retail, she is responsible for overseeing product development, brand management, and retail sales strategies to drive business growth and customer engagement.

Experience Summary

Current Role

Brand Head (Product Development, Brand management, Retail Sales), Reliance Retail (2018-11-01 to Present)

• Spearheading the development and implementation of comprehensive brand strategies to strengthen Reliance Retail's market presence and customer loyalty

• Leading cross-functional teams to conceptualize and launch innovative product lines that cater to evolving consumer preferences

• Optimizing retail operations and sales performance through data-driven insights and effective inventory management

Career Progression

Brand Head - Apparel, Home Textiles and Gumdrops, Good Earth (a unit of Eicher Good Earth Pvt. Ltd.) (2015-08-01 to 2018-11-01)

• Drove the brand's growth and expansion by revitalizing product portfolios and enhancing the overall customer experience

• Implemented strategic merchandising and marketing initiatives that resulted in a 25% increase in retail sales

Head of Buying (Retail Buying, Inventory Management, Pricing), Shoppers Stop (2014-07-01 to 2015-08-01)

• Strengthened the company's buying and inventory management processes, leading to a 12% reduction in stock-outs and improved profitability

Senior Merchandising Manager - Debenhams, Arvind Fashions Limited (2013-01-01 to 2014-08-01)

• Spearheaded the successful launch and integration of the Debenhams brand in the Indian market, achieving 120% of the target revenue in the first year

Senior Merchandise Manager, Raymond Limited (2007-07-01 to 2011-07-01)

• Played a key role in diversifying the product range and expanding the brand's retail footprint, contributing to a 15% increase in overall sales

Academic Background

Shikha holds a Bachelor's degree in Textile Design from the National Institute of Fashion Technology (NIFT), Bangalore, where she graduated with distinction.

Areas of Expertise

• Brand strategy and development

• Product development and management

• Retail operations and sales optimization

• Merchandising and inventory management

• Consumer insights and market trend analysis

• Cross-functional team leadership and collaboration

Professional Impact

• Recognized for driving successful brand launches and revitalizations, leading to enhanced customer engagement and revenue growth

• Proven track record of implementing data-driven strategies to improve operational efficiency and profitability

• Passionate about fostering innovation and delivering exceptional customer experiences in the retail industry

Conclusion

With her extensive experience, strategic vision, and proven track record of success, Shikha Seth is a valuable asset in the retail and brand management landscape. She is committed to continuously evolving and adapting to industry trends to drive sustainable growth and deliver exceptional value for her organization and its customers.