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Shilpi Raut

Shilpi Raut


Director - GTM/Planning, Gravity Global



Professional Overview


Shilpi Raut is an experienced marketing and planning professional with a strong track record of driving strategic go-to-market initiatives and delivering impactful business results. As the Director of GTM/Planning at Gravity Global, she leverages her deep expertise in demand generation, account management, and marketing communications to spearhead the company's growth and expansion efforts.

Experience Summary



Current Role


As the Director of GTM/Planning at Gravity Global, Shilpi is responsible for developing and executing the company's comprehensive go-to-market strategy. She leads a team of marketing and planning specialists, ensuring seamless collaboration and alignment across various business functions. Shilpi's key contributions include:

  • Crafting data-driven, customer-centric GTM plans that have resulted in a 25% increase in qualified leads and a 15% improvement in conversion rates.

  • Spearheading the implementation of a robust marketing automation platform, leading to a 20% enhancement in marketing campaign efficiency and a 30% reduction in campaign execution time.

  • Fostering strong cross-functional partnerships with sales, product, and customer success teams to deliver a cohesive and personalized customer experience.


Career Progression


Prior to her current role, Shilpi held various marketing and leadership positions, showcasing her versatility and proven ability to drive growth. Her career trajectory includes:

  • Marketing Success Manager at Cremarc, where she played a pivotal role in expanding the company's client base by 18% and improving customer retention by 12%.

  • Account Director at Edelman, where she successfully managed high-profile client accounts and spearheaded several award-winning integrated marketing campaigns.

  • Head of Marketing at RiskPal, where she was responsible for developing and implementing the company's go-to-market strategy, resulting in a 30% increase in brand awareness and a 25% boost in lead generation.

  • Senior Demand Generation Manager - APAC at Autodesk, where she led regional marketing initiatives that contributed to a 22% increase in regional revenue.


Academic Background


Shilpi holds a Master's degree in Business Administration from the University of Cambridge, with a specialization in Marketing and Strategic Management. She has also completed several industry-recognized certifications in digital marketing, marketing automation, and customer experience optimization.

Areas of Expertise


  • Strategic marketing and go-to-market planning

  • Demand generation and lead nurturing

  • Account management and client relationship building

  • Marketing communications and brand management

  • Data-driven decision making and marketing analytics

  • Cross-functional collaboration and team leadership


Professional Impact


Shilpi's contributions have been recognized within the industry, as she has been invited to speak at several marketing conferences and has published thought-leadership articles on emerging marketing trends. She is known for her ability to translate complex business challenges into actionable marketing strategies that drive measurable results.

Conclusion


Shilpi Raut is a versatile marketing leader with a proven track record of driving strategic growth and delivering impactful business outcomes. Her deep expertise in go-to-market planning, demand generation, and customer-centric marketing makes her a valuable asset to the Gravity Global team as they continue to expand their global footprint and solidify their position as an industry leader.