Founder, FittR Bites – Nutrition x Convenience
[LinkedIn Profile](https://in.linkedin.com/in/shilpifittrbites)
Location: Hyderabad, Telangana, India
Shilpi Singh is the Founder of FittR Bites, a direct-to-consumer (D2C) naturally healthy packaged food brand focused on providing convenient, nutritious, and accessible health food options. Founded in February 2018, FittR Bites has a core mission to make millets and other health foods accessible to consumers with limited cooking knowledge and time, thereby addressing a niche in the growing health-conscious consumer segment in India. The brand emphasizes nutrition combined with convenience, targeting consumers seeking healthy alternatives with minimal preparation effort.
Prior to founding FittR Bites, Shilpi Singh accumulated 14 years of diverse professional experience across engineering, operations, and consulting roles. She has worked with multiple reputed organizations, including Ernst & Young, Schlumberger, NCC, and others. This corporate background brings extensive operational and strategic expertise to her entrepreneurial endeavors.
Shilpi holds an MBA from the Indian School of Business (ISB), where she was recognized with the ISB Young Leader Award (2013), awarded to the top 3% of students demonstrating exemplary leadership skills. Her educational background supports strong business acumen alongside her operational experience.
Her leadership approach combines her passion as a health and fitness enthusiast with a clear understanding of market gaps in nutritional convenience foods. This has driven the evolution of FittR Bites from an initial millet-focused startup to expanding product lines that cater to broader health food needs.
As the founder, she has steered FittR Bites through product brainstorming phases focused on enhancing customer experience, as indicated by her active social media engagement and thought leadership in product innovation and customer interaction strategies. She positions the company at the convergence of wellness trends and consumer demand for healthier packaged foods.
Connections-wise, Shilpi Singh maintains a network of over 500+ LinkedIn connections, indicative of her professional reach and engagement within the entrepreneurial and health-food space.
Key Professional Highlights:
- Founder, FittR Bites (Feb 2018 – Present): Leading a venture focused on accessible, healthy millet-based and other nutritious convenient foods.
- 14 Years Experience: Background in engineering, operations, consulting roles prior to FittR Bites.
- Education: MBA from Indian School of Business.
- Awards: ISB Young Leader Award, 2013.
- Previous Roles: AGM at Apollo Health and Lifestyle Limited; Co-Founder at Weavesmart Online Services (2016).
Company and Market Positioning:
FittR Bites is positioned as a D2C natural health food brand focusing on "Nutrition x Convenience," targeting health-conscious consumers in India, particularly busy individuals looking for quick yet nutritious food options. The company leverages Shilpi Singh’s expertise in operations and leadership to innovate within the wellness food segment. The initial focus on millets responds directly to consumer trends favoring traditional, nutrient-dense grains, and its expansion into a broader health-food portfolio indicates strategic scaling.
This positioning within an expanding market can be expected to benefit from Shilpi’s combination of technical expertise, operational insight, and leadership capabilities, all underpinned by a credible academic credential from ISB.
This detailed profile situates Shilpi Singh as a seasoned entrepreneur blending corporate experience with a drive to innovate in healthy food accessibility, leading a mission-driven company catering to evolving consumer dietary needs.
