Shinyoung - Global Senior Art Director Brand & Retail

Professional Overview

Shinyoung is a seasoned creative professional with over a decade of experience in the beauty and luxury retail industries. As the Global Senior Art Director Brand & Retail at MAKEUP BY MARIO, she is responsible for leading the brand's visual identity, overseeing creative direction for global marketing campaigns, and driving innovative retail experiences.

Experience Summary

Current Role

In her current role at MAKEUP BY MARIO, Shinyoung spearheads the strategic development and execution of the brand's visual assets, ensuring consistency and alignment across all touchpoints. She collaborates closely with cross-functional teams to conceptualize and deliver impactful campaigns that enhance brand awareness and engagement. Shinyoung's expertise in translating brand vision into visually compelling experiences has been instrumental in driving the company's growth and international expansion.

Career Progression

Prior to joining MAKEUP BY MARIO, Shinyoung held various art director and senior graphic designer roles at prestigious fashion and beauty brands, including Pat McGrath Cosmetics, Marc Jacobs, Michael Kors, and Philosophy. She has a proven track record of spearheading innovative design solutions, leading creative teams, and delivering award-winning projects that have elevated brand identities and driven customer loyalty.

Academic Background

Shinyoung holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where she graduated with honors. Her academic achievements and specialized training have equipped her with a strong foundation in design principles, visual storytelling, and brand strategy.

Areas of Expertise

Brand identity development and management

Creative direction for global marketing campaigns

Retail experience design and implementation

Art direction and team leadership

Omnichannel design solutions

Trend analysis and consumer insights integration

Professional Impact

Throughout her career, Shinyoung has made significant contributions to the beauty and luxury retail industries. Her work has been recognized with numerous industry awards, including the prestigious CLIO Award for her innovative packaging design at Pat McGrath Cosmetics. Shinyoung's ability to elevate brand experiences and drive measurable results has positioned her as a respected leader in the field.

Conclusion

Shinyoung's extensive experience, creative vision, and strategic mindset make her a valuable asset to MAKEUP BY MARIO. As the Global Senior Art Director Brand & Retail, she continues to push the boundaries of visual storytelling and deliver transformative brand experiences that captivate consumers and drive business growth.