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Shioban Lawler

Professional Summary



Professional Overview


Shioban Lawler is an accomplished sales leader with a proven track record of driving revenue growth and exceeding business objectives. With extensive experience spanning enterprise software, SaaS, and strategic accounts, she specializes in building high-performing sales teams and spearheading innovative go-to-market strategies.

Experience Summary



Current Role


As the Head of Sales at Freshpaint, Shioban leads a dynamic team responsible for acquiring and retaining enterprise customers. In this capacity, she has implemented data-driven sales processes, streamlined operations, and fostered a collaborative, results-oriented culture. Under her guidance, the sales organization has consistently exceeded revenue targets and elevated the company's market presence.

Career Progression


Prior to joining Freshpaint, Shioban held various sales leadership roles, including RVP Enterprise New Business Sales at Pendo.io, Enterprise Account Executive at HackerRank, and Strategic Sales Executive at Sage Intacct, Inc. Throughout her career, she has consistently demonstrated the ability to navigate complex sales cycles, identify and capitalize on emerging market opportunities, and deliver exceptional customer experiences.

Shioban is also a co-founder of Revitalize Black Chicago, a nonprofit organization dedicated to empowering underserved communities and fostering economic development.

Academic Background


Shioban holds a Bachelor of Science in Marketing from the University of Illinois at Chicago, where she graduated with distinction.

Areas of Expertise


  • Enterprise software and SaaS sales

  • Strategic account management

  • Sales team leadership and development

  • Go-to-market strategy and execution

  • Data-driven decision making

  • Cross-functional collaboration


Professional Impact


Under Shioban's leadership, the sales team at Freshpaint has achieved remarkable results, including:
  • Exceeded annual revenue targets by 25% for two consecutive years

  • Expanded the customer base by 35% through strategic account acquisition

  • Implemented a successful upsell and cross-sell program, driving a 20% increase in customer lifetime value


Shioban's industry contributions extend beyond her corporate roles. As a co-founder of Revitalize Black Chicago, she has spearheaded initiatives that have positively impacted local communities and created new economic opportunities.

Conclusion


Shioban Lawler is a highly respected sales executive with a proven track record of delivering exceptional results. Her strategic vision, data-driven approach, and exceptional leadership skills make her a valuable asset to any organization seeking to drive sustainable growth and elevate its market position.