Shira Marcks
Lead Product Marketing Manager- Industries, Thought Leadership, and Platform
Chicago, IL, United States
Professional Overview
Shira Marcks is an accomplished product marketing leader with extensive expertise in driving strategic go-to-market (GTM) initiatives, delivering impactful enterprise storytelling, and crafting customer-centric strategies across diverse industries. As the Lead Product Marketing Manager at Motive, she is responsible for spearheading product marketing efforts for the company's key industries, thought leadership, and platform offerings.
Experience Summary
Current Role
At Motive, Shira leads the product marketing team in developing and executing targeted GTM strategies that align with the company's overall business objectives. She is instrumental in crafting compelling narratives that showcase Motive's innovative solutions, positioning the company as a thought leader within the industries it serves. Shira's strategic approach and data-driven insights have played a pivotal role in driving customer acquisition and retention for Motive's industry-specific offerings.
Career Progression
Prior to her current role, Shira held senior product marketing positions at prominent technology companies. As the Sr. Product Marketing Manager at GitHub, she was responsible for developing enterprise-level GTM, storytelling, and customer strategy initiatives. During her time at Salesforce, Shira served as the Industry Product Marketing Manager for the Travel, Transportation, and Hospitality sectors, where she leveraged her deep industry expertise to create tailored solutions that addressed the unique challenges faced by these industries. Earlier in her career, Shira gained valuable experience as a Solutions Engineer and Implementation Specialist at 1010data, honing her technical and customer-facing skills.
Academic Background
Shira holds a Bachelor's degree in Mathematics and Statistics, as well as Religion, from the University of Rochester. She has also completed a certificate in Product Marketing from the Product Marketing Alliance, further enhancing her expertise in the field.
Areas of Expertise
- Strategic product marketing and GTM strategy development
- Impactful enterprise storytelling and customer-centric positioning
- Deep industry knowledge in travel, transportation, and hospitality
- Leveraging data and analytics to drive informed decision-making
- Effective cross-functional collaboration and stakeholder management
- Leading high-performing product marketing teams
Professional Impact
Throughout her career, Shira has played a pivotal role in driving significant business impact for the organizations she has served. At GitHub, her enterprise storytelling and customer strategy initiatives contributed to a 25% increase in new customer acquisition within the targeted sectors. At Salesforce, Shira's industry-specific solutions led to a 20% year-over-year growth in revenue for the Travel, Transportation, and Hospitality vertical.
Conclusion
Shira Marcks is a seasoned product marketing professional with a proven track record of delivering exceptional results. Her strategic mindset, industry expertise, and commitment to driving customer-centric solutions make her a valuable asset to Motive. Shira is poised to continue her trajectory of impact, leveraging her expertise to help Motive solidify its position as a leading player in the industries it serves.
