Shiran Weerasinghe is an accomplished Design Director with a proven track record of driving impactful product design and user experience initiatives. With over 15 years of industry experience, he has developed a strong expertise in enterprise-level UX architecture, user-centric design, and leading cross-functional teams to deliver innovative digital solutions.
Current Role
As the Director of Product Design at Bayzat, Shiran is responsible for overseeing the entire design function, including strategy, project management, and team leadership. He works closely with stakeholders to align product vision and user needs, translating them into intuitive and visually appealing designs that enhance the customer experience. Under his leadership, the design team has consistently delivered award-winning products and improved key performance metrics.
Career Progression
Shiran's career journey has been marked by steady growth and increasing responsibilities. Prior to his current role, he served as the Design Lead at Bayzat, where he played a pivotal role in modernizing the company's design system and elevating the overall user experience. Before that, he held the position of Associate Lead Architect UX at Accelaero, where he spearheaded the development of enterprise-level UX solutions and mentored junior designers.
Shiran's earlier experience includes roles as an Enterprise UX Architect at Accelaero, Founder of UX Colombo, Senior UX Designer at KODIO, and various design leadership positions at Netstarter, Affno, 3CS, and Via Advertising W.L.L.
Academic Background
Shiran holds a Bachelor's degree in Fine Arts, with a specialization in Multimedia Design, from the University of Moratuwa in Sri Lanka. His strong academic foundation has been complemented by continuous professional development, including certifications in Design Thinking, Agile Methodologies, and User Experience Design.
Areas of Expertise
- User Experience (UX) Design and Architecture
- Digital Product Design and Development
- Design System Development and Maintenance
- Cross-functional Team Leadership and Mentorship
- Agile Project Management and Methodologies
- Design Thinking and User-Centric Approach
- Data-driven Decision Making and Optimization
Professional Impact
Shiran's design leadership has had a significant impact on the organizations he has worked with. At Bayzat, he has been instrumental in creating a cohesive design system that has increased brand recognition and improved customer satisfaction. Additionally, he has led the development of several award-winning digital products, including a mobile app that received industry recognition for its exceptional user experience.
As the Founder of UX Colombo, Shiran played a crucial role in promoting user experience design practices in the local design community, organizing workshops, and mentoring young designers.
Conclusion
With his deep expertise in user-centric design, Shiran Weerasinghe is poised to continue driving innovation and elevating the customer experience in his role as the Director of Product Design at Bayzat. His strategic vision, cross-functional leadership skills, and commitment to design excellence make him a valuable asset to any organization seeking to leverage the power of design to achieve their business objectives.
