Shiri Ranot
VP Marketing and Business Development | FoodTech
Israel
Professional Overview
Shiri Ranot is an accomplished marketing and business development executive with extensive experience in the FoodTech industry. As the VP of Marketing and Business Development at Incredo (formerly DouxMatok), she is responsible for driving the company's growth and visibility in the rapidly evolving food technology landscape.
Experience Summary
Current Role
As the VP of Marketing and Business Development at Incredo, Shiri is responsible for leading the company's marketing and business development efforts. She oversees the development and implementation of strategic marketing campaigns, collaborates with the sales team to identify and nurture new business opportunities, and works closely with the executive leadership to align the company's marketing and growth initiatives. Under her guidance, Incredo has strengthened its market presence and secured key partnerships within the FoodTech industry.
Career Progression
Shiri's career in the FoodTech industry spans over two decades, during which she has honed her expertise in marketing, business development, and strategic planning. Prior to her current role, she served as the Marketing Director at Incredo, where she played a pivotal role in the company's rebranding and market positioning efforts. She has also held positions at Wissotzky Group, where she was responsible for business development in the tea category, and Switch - Job Search App, where she led the marketing and business development for the HR Tech and SaaS divisions.
Shiri's early career experience includes roles at Hartz Mountain Corporation as a Category Manager and at Nestlé Israel as a Brand Manager and Culinary Marketing and Communications Projects Supervisor. Her diverse background has equipped her with a deep understanding of the food and beverage industry, as well as valuable insights into the evolving needs and trends of the FoodTech sector.
Academic Background
Shiri holds a degree in Business Administration and Marketing from a leading university in Israel. Her academic background has provided her with a strong foundation in strategic planning, consumer behavior, and data-driven decision-making, which she has successfully applied throughout her professional journey.
Areas of Expertise
- FoodTech marketing and brand strategy
- Business development and partnership management
- Market analysis and competitive intelligence
- New product introduction and go-to-market planning
- Digital marketing and social media strategy
- Cross-functional team leadership and collaboration
Professional Impact
Under Shiri's leadership, Incredo has experienced significant growth and increased its market share within the FoodTech industry. She has spearheaded the development and implementation of innovative marketing campaigns, which have resulted in enhanced brand awareness and increased customer engagement. Additionally, Shiri's strategic business development initiatives have enabled the company to forge valuable partnerships and expand its reach into new market segments.
Conclusion
Shiri Ranot is a seasoned marketing and business development leader with a proven track record of success in the FoodTech industry. Her deep understanding of the market, coupled with her exceptional strategic and execution capabilities, make her a valuable asset to Incredo as the company continues to drive innovation and growth in the rapidly evolving food technology landscape.
