Shiva Manjunath
Senior Web Product Manager, CRO
Austin, Texas, United States
Professional Overview
Shiva Manjunath is a seasoned web product manager and conversion rate optimization (CRO) expert with a proven track record of driving impactful digital experiences. In his current role as Senior Web Product Manager at Motive, he leads cross-functional teams in developing and optimizing customer-centric web applications that deliver measurable business results.
Experience Summary
Current Role
As the Senior Web Product Manager at Motive, Shiva is responsible for defining the product roadmap, managing agile development processes, and implementing data-driven optimization strategies. He collaborates closely with stakeholders to prioritize feature enhancements, oversee A/B testing initiatives, and deliver continuous improvements that drive user engagement and conversions.
Career Progression
Prior to joining Motive, Shiva held various leadership positions in the digital optimization and product management space. As an Experimentation Manager at Solo Brands, he spearheaded the company's CRO program, achieving a 23% increase in online sales through innovative testing and personalization tactics. As a Senior Strategist at Speero, he guided clients in the e-commerce and SaaS industries on optimizing their digital customer experiences, resulting in an average 15% uplift in key performance metrics.
Earlier in his career, Shiva served as a Program Manager for Conversion Rate Optimization at Gartner, where he established best practices and frameworks for driving website improvements across the organization. He also held roles as a Senior Website Optimization Specialist at Norwegian Cruise Line Holdings Ltd. and a Website Optimization Analyst at Edible Arrangements, where he honed his expertise in data analysis, user testing, and iterative optimization.
Academic Background
Shiva holds a Bachelor of Science degree in Digital Marketing and Analytics from the University of Connecticut.
Areas of Expertise
- Web product management and strategy
- Conversion rate optimization (CRO)
- A/B testing and data-driven decision making
- User experience design and research
- Agile project management and cross-functional collaboration
- Digital marketing and analytics
Professional Impact
During his tenure at Solo Brands, Shiva led the development and implementation of an innovative CRO program that delivered a 23% increase in online sales. At Speero, he guided clients in the e-commerce and SaaS industries to achieve an average 15% uplift in key performance metrics through his data-driven optimization strategies.
Conclusion
With his extensive experience in web product management, conversion rate optimization, and digital analytics, Shiva Manjunath is a versatile and results-oriented professional who consistently delivers measurable improvements to the customer experience. In his current role at Motive, he is poised to continue driving innovation and growth within the digital landscape.
