Shiva Manjunath
Senior Web Product Manager, CRO
Professional Overview
Shiva Manjunath is a seasoned digital marketing and product management professional with over a decade of experience driving growth and optimization for leading e-commerce and technology companies. As a Senior Web Product Manager for Conversion Rate Optimization (CRO) at Motive, he is responsible for developing and implementing data-driven strategies to enhance user experience and drive increased revenue through website and digital channel optimization.
Experience Summary
Current Role
As the Senior Web Product Manager, CRO at Motive, Shiva is responsible for leading the company's conversion rate optimization initiatives across its web properties. He oversees the implementation of A/B testing, user research, and data analysis to identify opportunities for improving website engagement, lead generation, and sales conversions. Under his leadership, Motive has achieved double-digit percentage increases in key performance metrics, resulting in significant revenue growth.
Career Progression
Prior to joining Motive, Shiva held various roles in the digital marketing and optimization space, including Experimentation Manager at Solo Brands, Senior Strategist at Speero, and Program Manager for Conversion Rate Optimization at Gartner. Throughout his career, he has demonstrated a passion for leveraging data and technology to drive measurable business impact, consistently delivering successful projects and initiatives that have contributed to the growth and success of his employers.
Academic Background
Shiva holds a Bachelor's degree in Business Administration from the University of Connecticut, where he graduated with honors. His academic focus included digital marketing, analytics, and e-commerce, laying the foundation for his successful career in the industry.
Areas of Expertise
- Conversion Rate Optimization (CRO)
- A/B and multivariate testing
- Website optimization and user experience design
- Digital marketing strategy and analytics
- Agile project management and cross-functional collaboration
Professional Impact
Throughout his career, Shiva has led numerous successful CRO initiatives that have driven significant improvements in key performance metrics for his employers. At Gartner, he spearheaded a comprehensive optimization program that resulted in a 23% increase in website conversion rates and a 17% uplift in lead generation. As the Senior Strategist at Speero, he developed and implemented a data-driven marketing strategy that contributed to a 32% year-over-year growth in revenue for a major client.
Conclusion
With his extensive experience, deep expertise in CRO and digital optimization, and a proven track record of driving measurable business impact, Shiva Manjunath is a valuable asset to any organization seeking to enhance its online presence and revenue performance. His passion for data-driven decision-making, strong leadership skills, and collaborative approach make him a respected and sought-after professional in the industry.
