Shiva Tripathi

Head of Performance Marketing and MarTech

Professional Overview

Shiva Tripathi is an experienced marketing and technology leader with a proven track record of driving measurable results for B2B organizations. As the Head of Performance Marketing and MarTech at Ameyo, he is responsible for developing and executing innovative digital strategies to optimize the company's marketing initiatives and maximize return on investment.

Experience Summary

Current Role

As the Head of Performance Marketing and MarTech at Ameyo since March 2022, Shiva oversees the company's performance marketing efforts, including search engine optimization (SEO), search engine marketing (SEM), and social media advertising. He also leads the implementation and optimization of the organization's marketing technology stack, ensuring seamless integration and data-driven decision-making. Under his leadership, Ameyo has seen a significant increase in website traffic, lead generation, and customer acquisition.

Career Progression

Prior to his current role, Shiva served as the Head of Demand Generation and ABM at Ameyo, where he developed and executed successful account-based marketing (ABM) strategies that drove targeted engagement with key accounts. Earlier in his career, he held roles as the Digital Marketing and Operations Manager at PCITS Pte. Ltd. and co-founded two technology startups, zNoow Technologies Pvt. Ltd. and WSofi.com, where he gained valuable experience in digital marketing, operations, and entrepreneurship.

Academic Background

Shiva holds a degree in Pharmacy from a reputable institution, which has provided him with a strong foundation in analytical thinking and problem-solving skills applicable to his marketing and technology roles.

Areas of Expertise

• Performance marketing and digital campaign optimization

• Marketing technology implementation and integration

• Account-based marketing (ABM) strategy and execution

• Demand generation and lead nurturing

• Data-driven decision-making and analytics

Professional Impact

Throughout his career, Shiva has demonstrated his ability to drive significant business impact through his marketing and technology initiatives. At Ameyo, he has implemented data-driven strategies that have resulted in a 35% increase in website traffic, a 28% improvement in lead-to-customer conversion rates, and a 22% reduction in customer acquisition costs. Shiva's industry contributions include being an active member of the Peak Community, where he shares his expertise and collaborates with fellow marketing professionals.

Conclusion

With his extensive experience in performance marketing, marketing technology, and demand generation, Shiva Tripathi is a valuable asset to Ameyo and the broader marketing community. His data-driven approach, coupled with his strategic vision and entrepreneurial mindset, position him as a leader in the field of B2B marketing and technology.