Shivam Bhan
Senior Director of Product and Merchandising, Wilson Sporting Goods Co.
Professional Overview
Shivam Bhan is an accomplished product and merchandising executive with a proven track record of driving innovation and growth in the sporting goods industry. As the Senior Director of Product and Merchandising at Wilson Sporting Goods Co., he leverages his deep expertise in product development, market analysis, and strategic planning to spearhead the company's product roadmap and drive commercial success.
Experience Summary
Current Role
In his current role at Wilson Sporting Goods Co., Shivam is responsible for overseeing the company's product strategy, merchandising, and go-to-market initiatives. He leads a cross-functional team in developing and executing innovative product concepts that align with customer preferences and market trends. Shivam's strategic vision and data-driven approach have been instrumental in enhancing Wilson's product portfolio, driving market share growth, and strengthening the brand's position in the global sporting goods market.
Career Progression
Prior to joining Wilson, Shivam held several key roles at Nike, where he advanced through the ranks, showcasing his versatility and expertise in various aspects of product management and innovation. As the Sr. Product Line Manager for Global Running Footwear, he spearheaded the development and launch of industry-leading running shoes that garnered critical acclaim and commercial success. His earlier roles as a Product Line Manager for Global Tennis Footwear and an Innovation Scientist in the company's digital and applied research teams further honed his skills in product innovation, consumer insights, and strategic decision-making.
Academic Background
Shivam holds a Master of Science (MSc) degree in Biomechanics from the University of Waterloo and a Bachelor of Arts (B.A.) in Biology/Biological Sciences from the State University of New York at Buffalo. His academic background provides a strong foundation in scientific research and data-driven analysis, which he seamlessly applies to his work in the sporting goods industry.
Areas of Expertise
- Product strategy and development
- Merchandising and go-to-market planning
- Market analysis and consumer insights
- Cross-functional team leadership and collaboration
- Innovation and technology integration
- Strategic decision-making and problem-solving
Professional Impact
Shivam's contributions have been instrumental in driving growth and innovation in the sporting goods industry. At Nike, he played a pivotal role in the development and launch of several successful product lines, including the brand's flagship running and tennis footwear. In his current role at Wilson Sporting Goods Co., Shivam's strategic vision and data-driven approach have been instrumental in strengthening the company's product portfolio, enhancing its market position, and delivering consistent year-over-year growth.
Conclusion
With his deep industry expertise, collaborative leadership style, and commitment to innovation, Shivam Bhan is poised to continue driving sustainable growth and market leadership for Wilson Sporting Goods Co. as the Senior Director of Product and Merchandising.
