Shivam Gupta
Chief Marketing Officer
Professional Overview
Shivam Gupta is a seasoned marketing professional with over 7 years of experience driving impactful digital marketing strategies. As the Chief Marketing Officer at Intellemo, he spearheads the company's marketing initiatives, leveraging his expertise in performance marketing, growth hacking, and data-driven decision making to accelerate brand visibility and revenue growth.
Experience Summary
Current Role
As the Chief Marketing Officer at Intellemo, Shivam is responsible for developing and executing the company's comprehensive marketing strategy. He oversees all digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, and content marketing. Under his leadership, Intellemo has achieved a 35% year-over-year increase in website traffic and a 22% improvement in lead conversion rates.
Career Progression
Shivam's career has been marked by a steady ascent, showcasing his ability to drive strategic growth and deliver measurable results. Prior to his current role, he served as the Marketing Director at Intellemo, where he implemented innovative marketing tactics that led to a 28% increase in customer acquisition. Before that, he held the position of Performance Head, where he optimized the company's digital marketing campaigns and achieved a 42% improvement in return on ad spend (ROAS).
Shivam's earlier experience includes roles as a Google Ads Professional and Marketing Growth Hacker at Urban Company, where he leveraged his expertise in performance marketing to drive a 23% increase in online bookings. He also has experience as a Google Ads Trainer, educating industry professionals on the effective use of the platform.
Academic Background
Shivam holds a Bachelor's degree in Business Administration from the University of Delhi, where he graduated with distinction. He is a certified Google Ads and Analytics professional, continuously expanding his knowledge to stay at the forefront of digital marketing trends and best practices.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Performance marketing and growth hacking
- Social media marketing and content creation
- Data-driven decision making and analytics
Professional Impact
Throughout his career, Shivam has consistently demonstrated his ability to drive measurable business impact. At Intellemo, he has spearheaded the development of a comprehensive digital marketing roadmap that has resulted in significant improvements in website traffic, lead generation, and customer acquisition. His expertise in performance marketing has enabled the company to maximize the return on its marketing investments, leading to a 28% increase in overall marketing ROAS.
Conclusion
Shivam Gupta is a highly skilled marketing professional with a proven track record of delivering exceptional results. With his deep understanding of digital marketing strategies and his ability to leverage data-driven insights, he is poised to continue driving transformative growth for Intellemo and cementing the company's position as a leading player in the industry.