Shivam Nayak

Vice President Marketing, Nestasia

Professional Overview
Shivam Nayak is an accomplished marketing executive with over 8 years of experience driving digital transformation and delivering impactful campaigns for leading retail and e-commerce brands. As the Vice President of Marketing at Nestasia, he is responsible for spearheading the company's integrated marketing strategy, overseeing campaign execution, and driving measurable growth across digital channels.

Experience Summary

Current Role
In his current role as Vice President Marketing at Nestasia, Shivam is instrumental in shaping the brand's marketing vision and aligning cross-functional teams to achieve ambitious growth targets. He has implemented data-driven marketing initiatives that have increased website traffic by 35% and conversion rates by 25% over the past year. Shivam's strategic leadership and data-driven approach have been pivotal in strengthening Nestasia's market position and driving sustainable revenue growth.

Career Progression
Prior to joining Nestasia, Shivam held senior marketing roles at FableStreet and My Dream Store, where he demonstrated his expertise in digital marketing, e-commerce optimization, and customer acquisition. As the Head of Digital Marketing at FableStreet, he led the team in developing and executing successful social media, SEO, and email marketing strategies that resulted in a 42% increase in online sales. Shivam's ability to translate data into actionable insights and drive cross-functional collaboration has been a key factor in his professional success.

Academic Background
Shivam holds a Bachelor of Technology degree in Computer Science from the National Institute of Technology, Rourkela, where he graduated with distinction. He is also an alumnus of the prestigious Indian School of Business, having completed an Executive Program in Digital Marketing and Strategy.

Areas of Expertise

• Digital marketing strategy and execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and community management

• E-commerce optimization and customer acquisition

• Data analysis and performance reporting

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Shivam has demonstrated a keen ability to drive sustainable growth and innovation. At FableStreet, he spearheaded the development of a data-driven content strategy that resulted in a 50% increase in organic website traffic. At My Dream Store, he led the implementation of a robust email marketing program that contributed to a 30% increase in customer lifetime value.

Conclusion
Shivam Nayak's impressive track record, deep digital expertise, and strategic leadership make him a valuable asset to Nestasia. His ability to translate data into actionable insights and drive cross-functional collaboration positions him as a trusted advisor and catalyst for the company's continued growth and success.