Professional Overview

Shoaib Abbas is a seasoned sales operations professional currently serving as Regional Sales Operations Manager at Unilever in Pakistan. His key expertise areas include sales operations, category management, and shopper marketing, with a strong industry focus on FMCG.

Experience Summary

Current Role

As Regional Sales Operations Manager, Shoaib is responsible for leading sales operations teams, developing strategic plans, and driving business growth. His key responsibilities include sales analytics, process optimization, and stakeholder management. During his tenure, he has achieved significant improvements in sales efficiency and effectiveness.

Career Progression

Shoaib's career progression at Unilever is marked by notable roles such as Assistant Category Operations Manager, Assistant Shopper Marketing Manager, and Assistant Channel and Regional Excellence Manager. Prior to Unilever, he worked at Ismail Industries Limited and Lotte Kolson (Pvt.) Limited. His career trajectory demonstrates consistent growth, with key achievements in sales, marketing, and operations.

Academic Background

Shoaib holds an MBA in Business Administration and Management from the Institute of Business Administration. His academic background is complemented by a BBA in Business Administration and Management from the same institution. He also completed his A Levels from St. Patrick's High School, Karachi.

Areas of Expertise

Shoaib's areas of expertise include sales operations, category management, shopper marketing, and team management. He possesses strong technical competencies in data analysis, process optimization, and stakeholder management. His leadership and management capabilities are evident in his ability to lead cross-functional teams and drive business growth.

Professional Impact

Although specific project details are not available, Shoaib's contributions to Unilever's sales operations and growth are significant. His experience in the FMCG industry has equipped him with a deep understanding of consumer behavior, market trends, and sales strategies.

Conclusion

Shoaib Abbas is a dedicated and results-driven sales operations professional with a strong track record of driving business growth and improving sales efficiency. His current focus on sales operations and strategy is expected to yield continued success in his role as Regional Sales Operations Manager at Unilever. With his unique blend of industry expertise, technical competencies, and leadership capabilities, Shoaib is poised to make a lasting impact in the FMCG industry.