Professional Overview
Shobha Moni is the Founder and Partner of Triad Software Services, an award-winning Sage Business Partner based in Dubai, United Arab Emirates. With over 25 years of experience in transforming businesses through ERP systems, Shobha is recognized as a digital transformation leader specializing in ERP solutions, business process improvement, and technology-driven business benefits across the Middle East and India regions.
She leads Triad in delivering comprehensive Sage ERP implementations including Sage 300 ERP (ACCPAC), Sage EM (X3), Sage Enterprise HR and 300 People, and Sage CRM. Triad serves a diverse client portfolio spanning Distribution and Trading, Services, Projects, and Manufacturing industries, typically handling projects ranging from 10 to 200 users.
Key Professional Achievements and Recognition
Triad Software Services, under Shobha’s leadership, has garnered multiple prestigious recognitions demonstrating consistent excellence in the ERP market:
- Middle East Partner of the Year by Sage (2013)
- Middle East Partner of the Year for Sage X3 and Sage 300 ERP (2013)
- Business Partner for the Year for Sage CRM and Rising Star of the Year (2007)
- Sage Innovate Partner of the Year (2008) awarded by Sage India
- Middle East Top Performer for UAE and Sales Person of the Year for Sage X3 (2015)
- Best Performance Partner Award for UAE (2017)
- Sage Platinum Partner Tier status and Best Customer Retention Award (2018)
- Partner of the Year 2019 - NCA Mid Market
In addition, Triad expanded its operations in 2016 by opening offices in Doha, Qatar, extending its regional footprint and delivery capabilities.
Industry and Functional Expertise
Shobha’s extensive background covers multiple facets:
- Enterprise software sales and business development for Oracle, SAP, and mid-tier solutions like Sage targeted at SMBs.
- Hands-on experience in consulting enabled business solutions with ownership of P&L responsibilities.
- Proven track record managing cross-cultural and multi-national teams primarily across Middle East markets.
- Strong focus on CRM process optimization, solution sales, and customer experience strategy across sales, service, and marketing functions.
- Recognized thought leader and keynote speaker addressing C-level executives at forums such as ICAI and IIR, with an ability to translate loosely defined CXO requirements into cohesive, benefit-driven solutions.
- Passionate advocate for process improvement via technology to ensure operational excellence and sustained business advantages.
Prior Professional Experience
- General Manager, Tech Mahindra (2002–2007) – UAE
Built the Oracle Enterprise Solutions business division in the Middle East with direct sales to enterprise customers, establishing channel partner networks and streamlining sales and pre-sales operations. Served as Six Sigma Process Leader to develop a cohesive sales management process across MEA, while leading business expansion beyond UAE borders.
- Senior Consultant, ENOC (1997–2002) – Dubai
Instrumental in founding and scaling Global Technology Services, orchestrating business planning, team formation, and establishing GTS as an Oracle Alliance Partner before exiting at 50 employees.
- Owner/Entrepreneur, Al Baker Computers (1990–1996) – Doha and Dubai
Founded and operated Doha’s first software training center specializing in desktop and AutoCAD software, managing lean costs while sourcing industry trainers, later moving operations to Dubai.
- Senior Marketing Executive Roles at Wipro Technologies and Computer Point (1985–1989)
Managed direct sales of hardware, software, and training solutions to government and educational markets with a focus on tender management and exceeding targets.
Education
- Indian Institute of Management, Bangalore (1983–1985) — Post Graduate Diploma in Business Management (Systems and Marketing)
- Mount Carmel College, Bangalore (1980–1983) — Undergraduate degree in Mathematics; awarded Best Student of the Year across all faculties
Thought Leadership and Public Presence
Shobha is an active content creator and industry commentator, regularly publishing articles and insights on ERP implementation best practices, digital transformation, and business process innovation. Notable articles and posts include:
- Pricing and Discount Strategies in Sage ERP for Sales Optimization (Dec 2024)
- Disruptive Innovation in ERP Implementation (2020)
- ERP Failure Prevention 12-Step Checklist (September 2025)
- The 60-Second Trace Test – A practical audit to verify ERP inventory traceability, highlighting risks in batch genealogy and trace compliance.
She also engages with the broader professional community through:
- Elected Director of the IIM Bangalore Alumni Chapter for MEA (2024–Present)
- Former President of Toastmasters International (middle east chapter)
- Keynote speaker and panelist at industry forums and alumni events
- Featured in interviews such as the Gulf News Business Pages highlighting entrepreneurial insights and company growth
Language Proficiency
- Full professional proficiency in English
- Limited working proficiency in Hindi
Social Impact and Influence
Shobha commands a robust LinkedIn following of over 14,000 followers, underpinning her influence as a thought leader in ERP and digital business transformation. She is also recognized for her leadership in empowering women professionals in technology.
Company Overview: Triad Software Services
Founded initially in 2005 by the husband-wife team including Shobha Moni, Triad Software Services has cemented its reputation as a premier Sage ERP partner for mid-tier enterprise clients in the Middle East. The company focuses on technology-enabled consulting delivering Sage ERP300, Sage X3, Sage CRM, and related HR & accounting solutions with a portfolio of implementations spanning multiple industries including manufacturing and distribution.
Triad’s expansion includes regional offices in the UAE and Qatar, specializing in robust ERP deployments with deep attention to customer retention and operational excellence, evidenced by its Platinum Partner status and multiple regional Sage awards. The company’s approach emphasizes not just software sales but lasting business transformations via collaborative solution design and delivery.
This detailed profile provides an extensive insight into Shobha Moni’s professional qualifications, leadership role, and industry expertise, as well as an overview of Triad Software Services’ award-winning market position and solutions portfolio. Her proven capabilities in business growth, ERP consulting, and multi-cultural team leadership position her as a significant influencer in ERP solution adoption and digital transformation within the Middle East region.
