Shohreh Abedi

Executive Vice President, Chief Operations & Technology Officer, Membership Experience

Professional Overview
Shohreh Abedi is a seasoned executive with extensive expertise in information technology, operations, and membership experience management. As the Executive Vice President, Chief Operations & Technology Officer, Membership Experience at AAA, she is responsible for driving the organization's technological transformation and delivering exceptional customer-centric services.

Experience Summary

Current Role
In her current role at AAA, Shohreh oversees the organization's critical operations and technology functions, ensuring the seamless integration of systems and processes to enhance the membership experience. She has been instrumental in spearheading innovative initiatives that have improved operational efficiency, data analytics, and digital service delivery, positioning AAA as a leader in the automotive services industry.

Career Progression
Shohreh's impressive career trajectory includes senior leadership positions at prominent organizations. Prior to joining AAA, she served as the SVP, Chief Information Technology Officer at The Auto Club Group, where she was responsible for driving the company's digital transformation. Before that, she held the role of SVP, Chief Information Officer at Farmers Insurance, where she led the implementation of cutting-edge technology solutions to streamline operations and enhance customer experience.

Shohreh's earlier experience includes roles as the VP, Head of FSI & Delivery (West) at Capgemini and Senior Manager at EY / Capgemini, where she demonstrated her expertise in IT consulting and project management.

Academic Background
Shohreh holds a strong academic background, having completed her education with a focus on technology and business management.

Areas of Expertise
Shohreh's areas of expertise encompass a wide range of domains, including IT strategy, operations management, digital transformation, customer experience, and data-driven decision-making. She is skilled in leading cross-functional teams, driving organizational change, and aligning technology initiatives with business objectives.

Professional Impact
Shohreh's leadership and strategic vision have had a significant impact on the organizations she has served. At AAA, she has spearheaded the development of innovative digital solutions that have enhanced the membership experience, improved operational efficiency, and driven revenue growth. Her industry contributions have been recognized through various awards and accolades.

Conclusion
With her extensive experience, proven leadership, and innovative mindset, Shohreh Abedi is a dynamic executive who continues to make a meaningful impact in the automotive services industry. As the Executive Vice President, Chief Operations & Technology Officer, Membership Experience at AAA, she is well-positioned to guide the organization's digital transformation and elevate the customer experience to new heights.