Shoshana Harush
Vice President Marketing and Sales, Cosmopolitan Cosmetics, Inc.
New York, New York, United States
Professional Overview
Shoshana Harush is an accomplished marketing and sales executive with over 30 years of experience driving growth and innovation within the cosmetics industry. As the Vice President of Marketing and Sales at Cosmopolitan Cosmetics, Inc., she oversees all aspects of the company's go-to-market strategy, brand development, and revenue generation efforts.
Experience Summary
Current Role
As Vice President of Marketing and Sales at Cosmopolitan Cosmetics, Inc. since 1988, Shoshana is responsible for developing and executing integrated marketing campaigns that have significantly increased brand awareness and customer engagement. Under her leadership, the company has launched several successful new product lines, resulting in a 28% increase in market share over the past 5 years. Shoshana also manages a team of 45 marketing and sales professionals, fostering a collaborative and data-driven approach to decision-making.
Career Progression
Prior to joining Cosmopolitan Cosmetics, Shoshana held various marketing and sales roles at leading beauty brands, including Brand Manager at L'Oreal and Regional Sales Manager at Revlon. Her proven ability to translate market insights into impactful strategies has been instrumental in her career advancement, as she has steadily taken on increasing levels of responsibility and leadership over the course of her professional journey.
Academic Background
Shoshana holds a Bachelor of Science in Marketing from New York University, where she graduated magna cum laude. She has also completed executive leadership programs at Harvard Business School and the Wharton School of the University of Pennsylvania, further honing her strategic and managerial capabilities.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Sales force management and optimization
- Product innovation and new product launch
- Customer segmentation and targeting
- Digital marketing and e-commerce
Professional Impact
Under Shoshana's leadership, Cosmopolitan Cosmetics has consistently outperformed industry benchmarks, with the company's revenue growing by 18% year-over-year for the past 3 years. She has also been recognized for her contributions to the industry, having been named one of the "Top 25 Most Influential Women in Cosmetics" by Beauty Executive Magazine.
Conclusion
Shoshana Harush's extensive experience, strategic vision, and proven track record of driving growth and innovation make her a valuable asset to Cosmopolitan Cosmetics. Her commitment to excellence and ability to inspire her team have positioned her as a respected leader within the cosmetics industry.
