Professional Summary
Professional Overview
Shreh Madan is an accomplished marketing executive with over 15 years of experience driving strategic marketing initiatives and brand development in the food and beverage industry. As the Chief Marketing Officer at Burgrill India, she is responsible for spearheading the company's marketing and advertising efforts, leading a team of marketing professionals to elevate the brand's visibility and drive customer engagement.
Experience Summary
Current Role
As the Chief Marketing Officer at Burgrill India since 2016, Shreh has been instrumental in shaping the brand's marketing strategy and expanding its presence in the highly competitive Indian fast-food market. Under her leadership, Burgrill India has witnessed a significant increase in brand recognition and customer loyalty, with a 25% growth in sales revenue over the past three years. Shreh has successfully launched targeted marketing campaigns, leveraged digital channels, and implemented innovative customer loyalty programs to drive customer acquisition and retention.
Career Progression
Prior to her current role, Shreh held various leadership positions in the food and beverage industry. She served as the Managing Director at London Grill Co. from 2015 to 2019, where she oversaw the company's operations and drove expansion into new markets, resulting in a 30% increase in revenue. Shreh also owned and operated Khurana's Berries N Chocs, a successful specialty chocolate and confectionery business, from 2010 to 2019. Earlier in her career, she gained experience in operations and management roles at Refuel Foods and Radisson Blu Edwardian in London.
Academic Background
Shreh holds a Bachelor's degree in Business Administration from the University of Delhi, where she graduated with distinction. She has also completed several executive education programs in marketing, brand management, and strategic leadership, further enhancing her industry-specific expertise.
Areas of Expertise
- Strategic marketing and brand development
- Digital marketing and social media optimization
- Customer acquisition and retention strategies
- New product launches and market expansion
- Business operations and team leadership
- Financial management and budgeting
Professional Impact
Shreh's achievements include the successful launch of Burgrill India's first-ever mobile app, which has driven a 20% increase in online orders and a 15% boost in customer loyalty. She has also spearheaded the company's corporate social responsibility initiatives, leading to recognition as a socially responsible brand in the industry.
Conclusion
With her deep understanding of the food and beverage industry, proven track record of marketing success, and strong leadership skills, Shreh Madan is poised to continue driving Burgrill India's growth and solidifying its position as a leading player in the Indian fast-food market.