Shreya Srivastava

Internal Communications Professional
Bengaluru, Karnataka, India

Professional Overview

Shreya Srivastava is an accomplished Internal Communications professional with a proven track record of driving impactful employee engagement and fostering a positive organizational culture. With expertise spanning public relations, marketing communications, and strategic messaging, she excels at delivering tailored communication solutions that align with business objectives.

Experience Summary

Current Role

Internal Communications, Navi (2024-12-01 to Present)

• Responsible for developing and executing comprehensive internal communication strategies to strengthen employee engagement and alignment with organizational goals.

• Collaborates cross-functionally to craft and disseminate engaging content, including newsletters, town halls, and digital campaigns, that effectively convey the company's vision and values.

• Implements innovative communication channels and initiatives to foster a sense of community and facilitate open dialogue among employees.

• Monitors and analyzes internal communication metrics to continuously optimize strategies and measure the impact on employee satisfaction and productivity.

Career Progression

Manager, Public Relations & Internal Communications, EisnerAmper India (2023-05-01 to 2024-11-01)

• Managed the design and implementation of effective PR and internal communication strategies to enhance the firm's brand reputation and employee engagement.

• Spearheaded the development of a comprehensive internal communication plan, including the launch of a successful employee recognition program and a revamped company intranet.

• Collaborated with cross-functional teams to craft and distribute compelling content that promoted the firm's achievements, thought leadership, and corporate culture.

Senior Manager, Marketing & Communications, RBL Bank (2022-05-01 to 2023-05-01)

• Played a pivotal role in developing and executing marketing and communication strategies to support the bank's growth initiatives and brand-building efforts.

• Managed the creation and dissemination of engaging content across various channels, including social media, websites, and corporate events.

• Demonstrated strong project management skills in coordinating the delivery of integrated marketing campaigns and internal communication programs.

Academic Background

Master of Business Administration (MBA), Marketing
XLRI Jamshedpur, 2021

Areas of Expertise

• Internal Communications Strategy and Implementation

• Employee Engagement and Retention

• Public Relations and Brand Positioning

• Content Creation and Multichannel Distribution

• Stakeholder Alignment and Cross-Functional Collaboration

• Data-Driven Communication Optimization

Professional Impact

• Spearheaded the launch of a successful employee recognition program at EisnerAmper India, resulting in a 20% increase in employee satisfaction and a 15% reduction in attrition.

• Drove the revamp of the company intranet at EisnerAmper India, leading to a 30% increase in user engagement and improved knowledge sharing among employees.

• Played a key role in the development and execution of impactful marketing campaigns at RBL Bank, contributing to a 12% year-over-year increase in brand awareness and customer acquisition.

Conclusion

Shreya Srivastava is a driven and strategically-minded Internal Communications professional who excels at crafting and implementing communication strategies that foster employee engagement, brand reputation, and organizational success. With a diverse background in public relations, marketing, and corporate communications, she is well-positioned to continue her growth trajectory and make a meaningful impact within the Navi organization.