Shreyansh Tewari

Senior Director Analytics, Marketing | Berlin, Germany

Professional Overview

Shreyansh Tewari is an experienced analytics and business intelligence professional with a strong track record of driving data-driven decision-making and strategic initiatives within the marketing and tech industries. As the Senior Director of Analytics at HelloFresh, he is responsible for overseeing the company's marketing analytics function, leveraging data-driven insights to optimize campaigns and drive business growth.

Experience Summary

Current Role

As the Senior Director of Analytics at HelloFresh, Shreyansh leads a team of data analysts and business intelligence experts to provide strategic insights that inform the company's marketing strategies. He is responsible for developing and implementing robust analytics frameworks, identifying key performance indicators, and creating data visualization tools to support data-driven decision-making across the organization.

Under Shreyansh's leadership, the marketing analytics team has played a crucial role in optimizing customer acquisition and retention campaigns, leading to significant improvements in HelloFresh's overall marketing performance and customer lifetime value.

Career Progression

Prior to his current role, Shreyansh held several leadership positions in the analytics and business intelligence field, including Director of Marketing Analytics at HelloFresh, Head of Analytics at Urban Sports Club, and Director of Business Intelligence at Media and Games Invest (MGI). Throughout his career, he has demonstrated a strong ability to translate data into actionable insights, drive process improvements, and implement data-driven strategies that deliver tangible business impact.

Shreyansh's early career experience includes co-founding a technology startup, Advanced Systemics, where he served as the Product Manager, and working as a Software Engineer at Infosys, where he honed his technical skills and problem-solving abilities.

Academic Background

Shreyansh holds a Bachelor's degree in Computer Science and Engineering from a premier Indian university, where he graduated with distinction. His technical expertise and analytical mindset, combined with his business acumen, have been instrumental in his professional success.

Areas of Expertise

• Marketing analytics and campaign optimization

• Business intelligence and data-driven decision-making

• Data visualization and reporting

• Predictive analytics and customer segmentation

• Agile project management and team leadership

Professional Impact

Under Shreyansh's leadership, the marketing analytics team at HelloFresh has played a crucial role in driving the company's rapid growth and expansion. Key achievements include:

• Implemented advanced customer segmentation models, leading to a 15% increase in customer lifetime value

• Developed a comprehensive marketing attribution framework, enabling the company to optimize its marketing spend and improve ROI by 20%

• Designed and deployed interactive data dashboards, empowering cross-functional teams to make data-driven decisions

• Spearheaded the integration of various data sources, creating a unified view of customer behavior and driving more effective marketing strategies

Conclusion

With his extensive experience in analytics, business intelligence, and marketing, Shreyansh Tewari is a valuable asset to the HelloFresh team. His ability to translate data into actionable insights, drive process improvements, and deliver measurable business impact make him a sought-after leader in the industry. Shreyansh is committed to continued professional growth and to leveraging data-driven strategies to help HelloFresh maintain its position as a market leader in the highly competitive online grocery delivery space.