Shreyash Tiwari - Marketing Automation Specialist

Professional Overview

Shreyash Tiwari is a seasoned Marketing Automation Specialist with a strong background in digital marketing and data-driven strategies. He leverages his expertise in marketing automation tools and analytics to drive impactful campaigns and optimize marketing performance for his clients.

Experience Summary

Current Role

As a Marketing Automation Specialist at Foresters Financial, Shreyash is responsible for designing, implementing, and optimizing automated marketing workflows to enhance lead generation, nurturing, and conversion rates. He collaborates cross-functionally with marketing, sales, and IT teams to ensure seamless integration and optimal utilization of marketing automation platforms.

Career Progression

Prior to his current role, Shreyash gained valuable experience as a Digital Marketing Specialist at Gartner, where he developed and executed successful digital marketing campaigns across various channels. Before that, he served as an Analyst Digital Marketing at JLL, where he contributed to the implementation of marketing automation strategies and leveraged data analytics to drive business growth.

Shreyash's career journey started as a Communications and Marketing Associate at Think Analytics, where he honed his skills in content creation, social media management, and event marketing.

Academic Background

Shreyash holds a Bachelor's degree in Marketing from the University of Toronto, where he graduated with distinction. During his academic pursuits, he actively participated in various marketing-related student organizations and completed several industry-relevant certifications.

Areas of Expertise

Marketing Automation: Proficient in the use of platforms like Marketo, HubSpot, and Eloqua to design and implement end-to-end automated marketing campaigns.

Digital Marketing: Extensive experience in developing and executing successful digital marketing strategies, including SEO, PPC, email marketing, and social media.

Data Analytics: Skilled in leveraging data insights and metrics to measure campaign performance, identify optimization opportunities, and make data-driven decisions.

Cross-functional Collaboration: Adept at working closely with sales, IT, and other stakeholders to ensure seamless integration and alignment of marketing initiatives.

Project Management: Proven ability to manage multiple projects and campaigns simultaneously, with a strong focus on timely delivery and measurable results.

Professional Impact

During his time at Gartner, Shreyash spearheaded the implementation of a new marketing automation platform, which resulted in a 25% increase in lead generation and a 20% improvement in conversion rates. At JLL, he played a key role in the development and launch of a comprehensive digital marketing strategy, contributing to a 30% growth in website traffic and a 15% increase in qualified leads.

Conclusion

Shreyash Tiwari is a dedicated marketing professional with a proven track record of driving successful marketing automation initiatives. His strategic mindset, data-driven approach, and cross-functional expertise make him a valuable asset in helping organizations achieve their marketing goals and drive sustainable growth.