Professional Summary
Shrishail Deshnur is an accomplished marketing executive with over 20 years of experience driving growth and innovation across the consumer packaged goods, insurance, and healthcare industries. As the Chief Marketing Officer at Indira IVF Group, he leverages his deep expertise in consumer marketing, brand strategy, and digital transformation to elevate the company's market presence and deliver exceptional patient experiences.
Professional Experience
Chief Marketing Officer, Indira IVF Group (2023 - Present)
- Spearheading the development and execution of the company's comprehensive marketing strategy to strengthen the Indira IVF brand across India
- Implementing data-driven digital marketing initiatives to enhance patient acquisition and retention, leading to a 25% increase in new patient bookings within the first 6 months
- Collaborating cross-functionally to optimize the patient journey and improve satisfaction, resulting in a 15% increase in Net Promoter Score
- Fostering a culture of innovation and continuous improvement to differentiate Indira IVF in the highly competitive fertility services market
Senior Director, Head - Consumer Marketing, Cipla (2017 - 2023)
- Spearheaded the successful rebranding of Cipla's consumer healthcare division, driving a 20% uplift in brand awareness and a 15% increase in market share
- Developed and executed integrated marketing campaigns across digital and traditional channels, leading to a 30% growth in revenue for the consumer products portfolio
- Implemented data-driven customer segmentation and personalization strategies, resulting in a 25% improvement in marketing campaign ROI
- Mentored and developed a high-performing marketing team, enabling them to deliver impactful campaigns and drive business results
Head - Marketing (Consumer Products-ASF Division), Pidilite Industries Limited (2014 - 2017)
- Repositioned the company's consumer adhesives and sealants portfolio, leading to a 12% increase in market share and a 15% growth in revenue
- Launched innovative product extensions and brand activations, contributing to a 20% increase in brand loyalty and customer engagement
- Drove digital transformation initiatives, including the implementation of e-commerce platforms and social media marketing strategies, which generated a 25% increase in online sales
Education
- Master of Business Administration (MBA), Marketing, Symbiosis Institute of Management Studies, Pune
- Bachelor of Commerce (B.Com), Pune University
Areas of Expertise
- Consumer Marketing Strategy and Execution
- Brand Management and Positioning
- Digital Transformation and Marketing Automation
- Cross-Functional Collaboration and Team Leadership
- Data-Driven Decision Making and Performance Optimization
Professional Impact
Shrishail's strategic vision, data-driven approach, and strong leadership have consistently enabled him to drive sustainable growth and transform marketing operations across diverse industries. His ability to align marketing initiatives with business objectives, foster innovation, and develop high-performing teams has earned him a reputation as a trusted advisor and change agent in the industry.
