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Shrishail Deshnur

Shrishail Deshnur


Chief Marketing Officer



Professional Overview


Shrishail Deshnur is an accomplished marketing executive with over 20 years of experience driving strategic brand growth and customer engagement initiatives across the healthcare, consumer products, and financial services industries. As the Chief Marketing Officer at Indira IVF Group, he leads a talented team in developing and executing impactful marketing strategies to enhance the company's market presence and drive long-term business success.

Experience Summary



Current Role


As the Chief Marketing Officer at Indira IVF Group, Shrishail is responsible for overseeing the company's comprehensive marketing portfolio, including brand management, digital marketing, product promotion, and customer relationship management. He has played a pivotal role in strengthening Indira IVF's brand positioning, leading to increased customer trust and a significant expansion of the company's patient base.

Career Progression


Prior to joining Indira IVF, Shrishail held senior marketing roles at leading organizations, including Cipla, Pidilite Industries Limited, Kotak Mahindra Old Mutual Life Insurance, and MetLife India Insurance. Throughout his career, he has demonstrated a track record of driving business growth, innovating marketing approaches, and building high-performing teams.

At Cipla, Shrishail served as the Senior Director and Head of Consumer Marketing, where he spearheaded the successful launch of several consumer healthcare products and implemented data-driven marketing strategies that enhanced customer engagement and brand loyalty. At Pidilite Industries, he led the marketing efforts for the company's consumer products division, achieving significant market share gains and cementing the brand's position as a market leader.

Academic Background


Shrishail holds a Bachelor's degree in Engineering from the University of Pune and a Post Graduate Diploma in Management from the prestigious Indian Institute of Management (IIM), Calcutta.

Areas of Expertise


  • Strategic brand management and positioning

  • Integrated marketing campaign development and execution

  • Digital marketing and social media optimization

  • Customer segmentation and targeted outreach

  • New product launch and market penetration strategies

  • Cross-functional team leadership and collaboration


Professional Impact


Throughout his career, Shrishail has been recognized for his contributions to the marketing industry. He has been instrumental in driving several award-winning campaigns that have earned industry accolades and enhanced brand visibility. Additionally, Shrishail's thought leadership and industry insights have been featured in leading publications, further cementing his reputation as a marketing thought leader.

Conclusion


With his extensive experience, proven track record of success, and a deep understanding of the healthcare and consumer sectors, Shrishail Deshnur is well-positioned to lead Indira IVF Group's marketing initiatives and contribute to the company's continued growth and market leadership.