Shruti Jadhav

Marketing Automation Specialist

Professional Overview

Shruti Jadhav is a seasoned marketing professional with over 8 years of experience in campaign management, marketing automation, and CRM strategy. As a Marketing Automation Specialist at Thomson Reuters, she plays a pivotal role in designing and implementing effective marketing campaigns that drive lead generation and customer engagement across various digital channels.

Experience Summary

Current Role

Shruti currently serves as a Marketing Automation Specialist at Thomson Reuters, where she is responsible for managing and optimizing the company's marketing automation platform. In this role, she leverages her expertise in marketing automation tools, data analysis, and campaign optimization to deliver personalized and targeted communications that resonate with the company's diverse customer base. Shruti's achievements in this position have significantly improved marketing campaign performance and contributed to the overall success of the organization.

Career Progression

Prior to her current role, Shruti held several positions that have honed her skills in marketing operations and campaign management. As a Senior Analyst - Marketing at eClerx, she played a crucial role in developing and executing data-driven marketing strategies, leading to increased customer engagement and higher conversion rates. She also served as an Associate Process Manager - Campaign Management at eClerx, where she oversaw the end-to-end campaign lifecycle and implemented best practices to streamline marketing processes.

Earlier in her career, Shruti worked as a CRM Executive Marketing at Zycus, where she gained valuable experience in customer relationship management and campaign execution.

Academic Background

Shruti holds a Master's degree in Business Administration (MBA) with a specialization in Marketing from the Symbiosis Institute of Management Studies, Pune. Her academic achievements and strong theoretical foundation in marketing principles have been instrumental in her professional success.

Areas of Expertise

• Marketing Automation and CRM Strategy

• Campaign Management and Optimization

• Data Analysis and Insights-driven Decision Making

• Digital Marketing and Lead Generation

• Stakeholder Engagement and Cross-functional Collaboration

Professional Impact

At Thomson Reuters, Shruti has spearheaded the implementation of advanced marketing automation tools, resulting in a 20% increase in lead conversion rates and a 15% improvement in customer engagement. Her data-driven approach and keen eye for optimization have enabled the organization to deliver personalized and targeted communications that resonate with their customers.

Conclusion

With her extensive experience in marketing automation, campaign management, and CRM strategy, Shruti Jadhav is a valuable asset to Thomson Reuters. Her ability to leverage data-driven insights, implement innovative marketing solutions, and drive measurable results make her a highly sought-after marketing professional. Shruti's passion for her craft and commitment to driving continuous improvement position her for ongoing success in her career.