Shruti Soni

Employee and Executive Communications Lead - Asia-Pacific

Professional Overview

Shruti Soni is an accomplished communications professional with over a decade of experience in the technology industry. As the Employee and Executive Communications Lead for the Asia-Pacific region at Equinix, she is responsible for crafting and executing strategic communication initiatives that engage employees, foster organizational alignment, and amplify the company's leadership messaging across the region.

Experience Summary

Current Role

Shruti has been the Employee and Executive Communications Lead - Asia-Pacific at Equinix since December 2021. In this role, she oversees internal and external communication strategies, driving initiatives that enhance employee engagement, strengthen executive visibility, and support the company's growth objectives in the Asia-Pacific market.

Career Progression

Prior to her current position, Shruti held several senior communications roles, including Head of Communications - India at Intel Corporation, Account Director at FleishmanHillard, and Senior Manager of Corporate Communications at Tata Communications. Her diverse background has allowed her to develop a deep understanding of the technology sector and the evolving communication landscape.

Throughout her career, Shruti has demonstrated a track record of successfully leading high-impact communication campaigns, managing crisis situations, and leveraging digital channels to amplify organizational messaging. Her ability to translate complex technical information into engaging, impactful content has earned her recognition within the industry.

Academic Background

Shruti holds a Bachelor's degree in Journalism from the prestigious National Institute of Mass Communication in New Delhi, India. Her education has provided a strong foundation in communication principles, enabling her to deliver strategic and effective solutions for her clients and employers.

Areas of Expertise

• Employee engagement and internal communications

• Executive communications and thought leadership

• Digital and social media strategy

• Crisis communication and reputation management

• Stakeholder engagement and media relations

• Strategic planning and campaign execution

Professional Impact

Shruti has played a pivotal role in driving communication initiatives that have significantly enhanced organizational alignment and brand visibility for her clients and employers. Some of her notable achievements include:

• Spearheading the launch of Intel's groundbreaking "She Will" diversity and inclusion campaign in India, which garnered widespread industry recognition and increased employee engagement by 20%.

• Developing an award-winning crisis communication plan for Tata Communications that successfully mitigated reputational risks and enabled the company to navigate a high-profile regulatory event.

• Conceptualizing and executing a comprehensive digital communications strategy for Equinix that resulted in a 30% increase in executive social media presence and improved employee advocacy across the Asia-Pacific region.

Conclusion

With her deep expertise in the technology sector, proven track record of successful communication initiatives, and a strong commitment to driving organizational success, Shruti Soni is positioned to continue making a significant impact in her role as the Employee and Executive Communications Lead - Asia-Pacific at Equinix.