Shubham Sugandhi

Founder | Marketing Strategist | Alumni Engagement Leader

Professional Overview

Shubham Sugandhi is a versatile marketing professional and entrepreneur with a strong track record of driving business growth and fostering meaningful alumni engagement. As the Founder of Marketing Mantra, he leverages his expertise in strategic marketing, digital communications, and project management to help organizations achieve their branding and revenue goals. Concurrently, Shubham serves as the Vice President for the Alumni Association at RCPIT, R. C. Patel Institute of Technology, where he spearheads initiatives to build a robust alumni network and facilitate collaboration between the institute and its graduates.

Experience Summary

Current Roles

Founder, Marketing Mantra (2015 - Present)

• Provides comprehensive marketing and communications consulting services to businesses across diverse industries

• Develops and implements result-oriented digital marketing strategies, including SEO, social media, and content creation

• Manages client projects from ideation to execution, ensuring seamless delivery and measurable outcomes

Vice President, Alumni Association, RCPIT (2024 - Present)

• Responsible for strengthening the alumni network and fostering a sense of community among RCPIT graduates

• Organizes networking events, mentorship programs, and collaborative initiatives to facilitate knowledge-sharing and professional development

• Serves as a key liaison between the institute and its alumni, driving engagement and supporting institutional growth

Marketing Communications Consultant, TEDxManSagarLake (2021 - Present)

• Crafts and executes integrated marketing campaigns to promote the TEDxManSagarLake event and raise awareness among the local community

• Leverages social media, content creation, and event management to drive ticket sales and audience engagement

Career Progression

Business Development Executive, BYJU'S (2017 - 2019)

• Contributed to the company's rapid expansion by identifying and securing new partnership opportunities

• Demonstrated exceptional sales and negotiation skills, consistently exceeding quarterly targets

Internships (2017 - 2018)

• Gained valuable experience in campaign management, digital marketing, and business development through internships at MillionGenie, Sulife Alliance, and mCaffeine

Academic Background

• Bachelor of Engineering in Information Technology, R. C. Patel Institute of Technology (RCPIT)

Areas of Expertise

• Strategic Marketing and Brand Positioning

• Digital Marketing and Content Creation

• Project Management and Client Engagement

• Alumni Relations and Engagement

• Business Development and Partnership Acquisition

Professional Impact

• Spearheaded the development and implementation of innovative digital marketing campaigns that drove a 25% increase in client acquisition for Marketing Mantra

• Revitalized the RCPIT Alumni Association, leading to a 35% rise in active membership and facilitating numerous collaborative initiatives between the institute and its graduates

• Played a pivotal role in the successful organization of the TEDxManSagarLake event, contributing to a 20% growth in ticket sales and a significant increase in local community participation

Conclusion

Shubham Sugandhi is a versatile marketing professional and entrepreneur with a proven track record of driving business growth and fostering meaningful alumni engagement. His multifaceted expertise, combined with his passion for innovation and collaboration, positions him as a valuable asset to organizations seeking to enhance their marketing strategies, build robust alumni networks, and achieve sustainable success.