Shubham Tandon

Professional Role and Company Overview

Shubham Tandon is the Co-founder and Chief Financial Officer (CFO) of My Pahadi Dukan, a direct-to-consumer (D2C) brand founded in 2021 alongside Himanshu Dua (CEO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO). The company focuses on offering authentic Himalayan health and wellness products by creating a source-to-table premium Himalayan brand that makes indigenous and high-quality produce from remote mountainous regions accessible to consumers across broader markets.

My Pahadi Dukan has demonstrated strong early traction in its niche, working closely with over 20,000 farmers and self-help groups in Himalayan regions, indicating a significant grassroots operational framework and supply chain integration focused on authenticity and community involvement.

Funding and Market Position

The company has raised a pre-seed funding round led by Inflection Point Ventures (IPV) and other early-stage investors in March 2025, although the exact financial figures remain undisclosed. This funding reflects investor confidence in the brand's potential to revolutionize the Himalayan health and wellness market, a segment presenting significant growth given India's growing $30 billion health and wellness industry.

Professional Background and Education

Shubham Tandon brings a strong foundation in financial accounting and financial management gained through experience in medium-sized enterprises prior to My Pahadi Dukan. His academic qualifications include:

• Bachelor of Commerce (BCom) from Goswami Ganesh Dutta Sanatan Dharma College, Chandigarh, affiliated with Panjab University (2013 - 2016)

• Postgraduate Degree from The Naropa Fellowship (2020 - 2021)

• Additionally, he completed two fellowships at the Himalayan Institute of Alternative Ladakh (HIAL), which aligns with the company's Himalayan health and wellness focus.

• Chartered Accountancy qualification from The Institute of Chartered Accountants of India (ICAI)

These qualifications complement his CFO role, underscoring expertise in finance coupled with domain-relevant knowledge in Himalayan regional ecosystems.

Strategic and Operational Insights

Shubham actively contributes to building a brand driven by transparent and sustainable sourcing, leveraging technology and direct engagement with Himalayan communities. This strategy enhances product authenticity and traceability, which are critical differentiators in the health and wellness segment.

His prior exposure spanning financial management, alongside niche educational fellowships, suggests an aptitude for integrating traditional knowledge systems with modern business practices and growth frameworks.

Digital Footprint and Public Engagement

• Maintains a professional LinkedIn profile highlighting co-founder and CFO roles, education, and professional experience: [LinkedIn Profile](http://www.linkedin.com/in/shubham-tandon-7b9224b2)

• Active in startup ecosystem hubs such as Startup Hub Jalandhar and involved with media outreach including Instagram presence related to @mypahadidukan

• Has publicly shared milestones and updates about the company's journey and vision, fostering investor and community engagement.

Summary of Actionable Points

• Financial stewardship: Tandon’s role as CFO with a Chartered Accountancy background and direct financial management experience supports the company’s funding and growth strategies effectively.

• Niche expertise: His fellowships at HIAL bridge cultural and product authenticity with modern business models, important for positioning in health & wellness markets.

• Strong community connection: The company’s model and Tandon’s involvement reflect deep integration with Himalayan artisans and farmers, crucial for brand authenticity and social impact.

• Recent funding: The pre-seed investment by IPV in early 2025 signals strong growth potential and may enable scaling efforts in product diversification and market penetration.

This profiling underscores Shubham Tandon as a key strategic and financial leader focused on scaling an authentic, community-rooted Himalayan wellness brand with a clear roadmap for leveraging early-stage capital efficiently.