Professional Summary

Professional Overview

Shubhangi Singh is a dynamic marketing professional with extensive experience in marketing automation and digital marketing strategy. She leverages her expertise in campaign execution, data analysis, and customer engagement to drive impactful marketing initiatives.

Experience Summary

Current Role

Shubhangi is currently a Marketing Automation Specialist at the University of the People, where she is responsible for designing and implementing innovative marketing automation workflows to enhance lead generation, nurturing, and conversion. In this role, she has successfully integrated various marketing technology platforms, optimized lead scoring models, and implemented data-driven decision-making to support the university's overall marketing objectives.

Career Progression

Prior to her current position, Shubhangi served as a Marketing Automation Associate at the University of the People, where she honed her skills in campaign management, email marketing, and marketing analytics. Earlier in her career, she held roles as a Student Mentor at the Entrepreneurship Cell at GLA University, where she provided guidance and support to aspiring entrepreneurs, and as a Digital Marketing Analyst at Heptism Technologies, where she leveraged her expertise in data analysis and reporting to drive marketing strategy.

Academic Background

Shubhangi holds a Bachelor's degree in Computer Science from GLA University, where she graduated with distinction.

Areas of Expertise

• Marketing automation strategy and implementation

• Digital marketing campaign management

• Lead generation and nurturing

• Marketing analytics and data-driven decision making

• Stakeholder engagement and cross-functional collaboration

Professional Impact

At the University of the People, Shubhangi has spearheaded the implementation of a robust marketing automation system, resulting in a 25% increase in lead conversion rates and a 20% improvement in customer retention. She has also played a key role in developing and executing targeted email campaigns, which have contributed to a 30% uplift in email open and click-through rates.

Conclusion

Shubhangi's comprehensive experience in marketing automation, combined with her analytical mindset and passion for driving customer engagement, make her a valuable asset to any organization. She is committed to continuous learning and innovation, and is poised to make a significant impact in the field of digital marketing.