Siarhei Yeshtyhanov
Head of Amazon Europe Marketing Department, Arteza
[LinkedIn Profile](http://www.linkedin.com/in/siarhei-yeshtyhanov-291636116)
Location: Santa Cruz de Tenerife, Spain
Professional Summary
Siarhei Yeshtyhanov is the Head of Amazon Europe Marketing Department at Arteza, holding this position since March 2020. Based in Santa Cruz de Tenerife, Spain, Siarhei oversees strategic planning and execution for Arteza’s Amazon Europe division, leading initiatives that drive digital marketing performance and e-commerce growth. With more than a decade of marketing experience (beginning in 2009), Siarhei has a comprehensive background in PPC advertising, SEO, Amazon listings management, and strategic marketing within the consumer and e-commerce sectors.
Career Progression and Roles
- Arteza (2018–Present)
- Head of Amazon Europe Marketing Department (March 2020–Present)
- Leads the Amazon Europe marketing team.
- Accountable for regional strategy, campaign execution, and driving KPIs for Arteza’s presence and growth on Amazon platforms across Europe.
- Current org chart lists him with no direct reports, within a 5-person marketing and advertising team.
- Amazon Marketing Specialist (2018–February 2020)
- Specialized in campaign management and optimization for Amazon marketplace activities, laying the foundation for Arteza’s European Amazon strategy.
- Huaptec (2017)
- Digital Marketing Specialist
- Focused on digital marketing projects, expanding skill set in online advertising and lead generation.
- Technocentre (2013–2017)
- Digital Marketing Specialist
- Led various digital campaigns and initiatives, building expertise in end-to-end campaign oversight and analytics.
- ASBIS (2013)
- Marketing Manager
- Oversaw short-term projects focused on product positioning and marketing communication.
- MEDOSiK (2010)
- Client Manager
- Managed outdoor advertising client relationships and ensured delivery of projects to client specifications.
- Zavod Electronica (2009–2011)
- Marketing Specialist
- Built fundamental experience in marketing coordination, brand messaging, and campaign implementation.
Education
- Belarusian State Economic University
Bachelor's Degree in Business Administration and Management
Field of Study: General Business Administration and Management
Years Attended: 2004–2009
Key Skills and Areas of Expertise
- E-commerce Marketing & Strategy: Demonstrated ability to develop and implement comprehensive marketing strategies for Amazon marketplace, tailored for European audiences.
- Digital Advertising: Advanced expertise with PPC ad platforms, SEO strategies, and marketplace listing optimization—key drivers for e-commerce growth.
- Strategic Planning & Team Leadership: Track record of overseeing cross-functional teams, managing marketing projects from inception through execution, and upholding organizational business objectives.
- Amazon Marketplace Operations: Deep operational knowledge of Amazon seller processes, listing management, keyword optimization, and analytics for sales growth.
- Multicultural and International Experience: Extensive European and global exposure in both B2B and B2C marketing contexts.
Arteza Company Overview
Arteza is an art supply company recognized as one of the fastest-growing brands and e-commerce retailers in its category. Ranked No. 32 on the 2020 Inc. 5000 list, Arteza has significantly scaled online sales, leveraging innovative product development and digital-first marketing approaches. The company is headquartered in North Miami Beach, United States, with a team size of 51–200 employees. Arteza’s competitive strategy is centered on e-commerce acceleration, especially via platforms such as Amazon, which aligns strategically with Siarhei Yeshtyhanov’s leadership in Amazon Europe operations.
Team Structure and Reporting
- Department: Amazon Europe Marketing, Marketing and Advertising Team
- Team Size: 5
- Direct Reports to Siarhei: None currently reported
- Reporting Structure: Embedded within Arteza’s European marketing operations, with a focus on Amazon retail growth.
Location & Points of Contact
- Based in: Santa Cruz de Tenerife, Canary Islands, Spain
- Contact Platforms: Available through professional channels (LinkedIn and company resources).
Relevant Insights
Siarhei’s significant experience in digital marketing and Amazon marketplace management positions him as a key decision-maker and implementer for European e-commerce initiatives at Arteza. His career history suggests a strong data-driven and strategic approach aligned with Arteza’s growth trajectory as an ambitious, digitally native brand. Arteza’s status as a leading innovator in the art supply market complements Siarhei’s background in high-growth, entrepreneurial e-commerce environments, making him an optimal point of engagement for projects or solutions targeting Amazon, e-commerce marketing, or digital transformation in the consumer goods sector.
